Our executives and their spouses found your presentation fun and informative. Our group included people in their late 20s to the early 60s and your presentation was of interest to all. Each person could identify with the different generation segments and found your assessments on point. Whether interacting with coworkers, family members, or individuals we encounter in everyday life, I gained new techniques for communicating with them, because I learned more about their way of thinking and what they value. Personally, ...More Testimonials
A summary of Cam's presentations:
For decades financial services have focused on demographic groups that are now moving into and past retirement. The Matures (born 1945 and prior) and the Baby Boomers (born 1946 – 1964) are the generations that the financial services industry grew up with, and their client relationships were defined by traditional business models.
For decades, financial services have focused on demographic groups that are moving into and past retirement, such as the Matures (born before 1946) and older Baby Boomers (born 1946-64). Now, new generations are moving into age ranges that make them the prime market for financial services.
A Partial list of companies who have benefited from Cam's insight:
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Cam’s Recent Blogs
Cam’s Recent Media
- June 20, 2016 - Marketing: Use What Has Worked and What is Working
- May, 2016 - Rethinking the Generation Gap in Banking
- March 28, 2016 - Forewarned is Forearmed
- January/February, 2016 - The Ultra-High-Net-Worth investor
- December 28, 2015 - The Millennials Are Coming! The Millennials Are Coming!