Faced with bleak employment prospects and a business climate increasingly geared toward independent consultants, more and more Millennials are opting for freelance employment as independent contractors than ever before. In a recent Elance survey, 83% of Millennials said they expected freelancing to be part of their career path and only…
Categories: WorkplaceAppeals to nostalgia are known to be effective with Baby Boomers, particularly in marketing campaigns that evoke memories of the Boomers’ “flower power” youth of the 60s and 70s. Now General Mills has launched a campaign aimed at Boomers that features Cheech and Chong, counterculture heroes, and their “magic” brownies….
Categories: Advertising, Baby Boomers, GenerationsHave you ever noticed a blinking or dancing ad to the side of the web page you were reading and wondered, “Who clicks on that?” Now we have an answer, at least a generational one. According to a recent JustAsk! survey, older Baby Boomers and Matures are the most likely…
Categories: Advertising, Baby Boomers, Downloadable MediaMillennials love free stuff. The Napster Generation is accustomed to getting a lot of what it wants for free online. And that attraction to freebies is proving to be boon among Millennials for loyalty and rewards programs that appeal to it. According to an Aimia survey, Millennials are more likely…
Categories: Advertising, Blog, Downloadable MediaAs the leading edge of the Millennial generation dips its toes into investing, they are more leery of the stock market than previous generations. A survey conducted by MFS Investments finds that Millennials are just as likely to keep their investment dollars in cash instruments, like savings accounts and money…
Categories: WorkBoomers can be described as two generations in one. Leading Edge Boomers (or Early Boomers, b.1946-1954) and Late Boomers (or “Generation Jones,” b.1955-64) often exhibit different traits and tendencies as consumers. Their current attitudes about real estate highlight the differences between older and younger Boomers perfectly. A recent Coldwell Banker…
Categories: Baby Boomers, Real Estate, Training Industry