Millennials Prefer Digital to TV Ads

Posted On January 31, 2012

A new study by comScore shows that Millennials are more responsive to ads they view when watching “digital” content than they are to ads they see on TV. The study measured the “lift,” or influence on brand preference, that each ad medium produces. It shows that while Millennials are less likely to influenced by advertising […]

Categories: Advertising, Blog

Who Employes Millennials?

Posted On January 19, 2012

The United States military is the top employer of Millennials in the US, according to an innovative survey by Millennial Branding. The survey extracted employment data from 4 million Millennial Facebook profiles. It also found that Wal-Mart employs more Millennials than any other private sector employers. Rounding out the top 5 are Starbucks, Target, and […]

Categories: Workplace

Chevy Rolls Out Cars for Millennials

Posted On January 17, 2012

Following extensive market research, Chevrolet has designed two new models just for Millennials. As we’ve noted before, Millennials have proven to be less enthusiastic about automobiles than previous generations. They put off getting drivers licenses and say they prefer other forms of transportation. To make a car that Millennials could love, GM surveyed about 9,000 […]

Categories: Automotive, Product Design

Boomers Going Back to School

Posted On January 12, 2012

Whether to retrain for a new career or to make the most of retirement, Baby Boomers are headed back to school, specifically local and community colleges, in large numbers. According to the American Association of Community Colleges, nearly 400,000 Boomers are enrolled in their member institutions nationwide. Those figures are up 6% from 2007 and […]

Categories: Baby Boomers, Education

Millennial Employees Want Facebook and Flexibility

Posted On January 10, 2012

Millennials are reshaping the workplace with their numbers and their values. A recent Time analysis of recent studies of the Millennial workforce provides a glimpse of the ways that it will change the way we work. For starters, the world’s workforce will be majority-Millennial in just a few years. As soon as next year, the […]

Categories: Generations, Workplace

Millennials Still Want Socially Responsible Jobs

Posted On January 5, 2012

Despite the tough job market they face, Millennials are still determined to find employment that matches their values, according to a recent Deloitte survey. The survey found that 70% of young Millennials say a company’s commitment to the community would influence their decision to work there. Even 61% of Millennials who rarely or never volunteer […]

Categories: Workplace

Baby Boomers Employment Bust

Posted On January 3, 2012

Many of the oldest, or “Leading Edge” Baby Boomers are staying on the job longer because they like to work or they haven’t saved enough for retirement. But a good number of them simply wish they had that option. Older Boomers who have lost their jobs due to the recession are having a tough time […]

Categories: Baby Boomers, Generations, Work

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