Marketers and advertisers have all the reading material on Millennials they could ever want, in the form of books, surveys, and market research. Now, a new unit of NBCUniversal called Curve Films has produced a film that documents Millennials’ outlook and position in the marketplace. The film, “Y Now,” is aimed at Madison Avenue, and distills research about Millennials into 22 minutes of interviews with 9 real live Millennials. Each interview segment is designed to represent a different stage or type of the Millennial generation from those just out of school to those who have started careers and families. It… Read More
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