Boomers & Millennials Side by Side

Posted On October 2, 2012

Multiple generations in the workplace is now a full scale reality for most. Because they are working side by side, CareerBuilder conducted a side-by-side comparison of Older Boomers’ and Millennials’ attitudes at work, finding both similarities and differences: • Both prefer face-to-face communication, Boomers (60%) slightly more than Millennials (55%)….

Categories: Baby Boomers, Generations, Workplace

Boomers Not Flying South for their “Winter”

Posted On October 4, 2012

Many Boomers who are retiring are choosing not to move away or, if they do, they are choosing non-traditional destinations. Increasingly, Boomer retirees are eschewing traditional Sun Belt retirement destinations like Arizona and Florida in favor of closer-to-home destinations in cooler climates like Maine and Washington state. Places like Camden,…

Categories: Baby Boomers, Generations, Work

Samples of Customized Presentations

Posted On October 4, 2012

Three brief clips showing how we create specific information for our clients using research and demographic data. Clients included here are Mercedes-Benz, USA, Columbus Life Insurance, and RE/MAX.

Categories: Videos

Generational Differences in Sales

Posted On October 4, 2012

To be effective in sales, one needs to show both likability to the client and get respect from the client. But how the different generations gauge those is the trick.

Categories: Videos

Boomers were raised as “We” but are now selling to “Me”

Posted On October 4, 2012

Baby Boomers came of age in a time where fitting in was more important than standing out. The Boomers later began the transition to individuality but are still influenced by being a part of “We.” When selling, they need to know that there is a big Me orientation in the…

Categories: Videos

Millennials Growing Up Later- What this means for them as your customer

Posted On October 4, 2012

The Millennials are entering adulthood much later than previous generations. They’re not acting like previous generations at the same age. So selling to them or trying to relate to them like you were at that age is a poor tactic

Categories: Videos

Millennials – Big Ambitions, Few Plans

Posted On October 4, 2012

A humorous look at some of the idiosyncrasies of the Millennial generation. All generations have their funny elements and here I poke some fun at the Millennials.

Categories: Videos

The Gen X Customer – Show ‘Em Everything

Posted On October 4, 2012

The Gen X customer is a difficult yet very loyal customer. They research a lot about any purchase they make and call their friends and share information between each other. They’re exhausting. BUT they’re the most loyal – their research gives them confidence in their purchase and they’ll stick with…

Categories: Videos

Relevance: The Event

Posted On October 4, 2012

Cam Marston, Ross Shafer, and Scott Klososky team up for an exciting series of presentations on stage together. Fast moving and cutting edge. Information seamlessly put together for audiences to act on. For more go to RelevanceTheEvent.com

Categories: Videos

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