Almost exactly one year ago, Pew took a generational look at the coming election and found a distinct generation gap: the preferences of the youngest and the oldest groups of voters were distinctly at odds. A year and billions of dollars of campaigning has altered that basic equation only slightly. Pew’s final look at the demographics of the 2012 election reflects essentially the same gap as its first. In October 2011, Millennials favored the Democratic candidate by a margin of 26 points. Today that margin is 21. A year ago Matures preferred the Republican candidate by a margin of 10…. Read More
Categories: Generations, Matures, Voting Behavior