Millennials Addicted to Their Smartphones, Some Suffer “Nomophobia”

Posted On December 20, 2012

The Pew study of Millennials from a few years ago got everyone’s notice with the factoid that most Millennials sleep with their cell phones at hand. Now, a new Cisco study takes look at Millennials waking relationships with their smartphones and finds them inseparable. In fact, Millennials don’t just sleep with their smartphones. 75% use […]

Categories: Blog, Downloadable Media

Getting Millennials to Save for Retirement

Posted On December 18, 2012

Millennials are inclined to save retirement and a few incentives might help them get over their wariness about the risks. Those are the conclusions of a new Prudential Retirement study of what will get Millennials into retirement savings. According to the survey of Millennial employees, many of them (83%) are inclined to save for retirement […]

Categories: Financial Services, Work

Market May Survive Boomer Retirements

Posted On December 13, 2012

While there are many threats to the performance of equity markets, the onslaught of Baby Boomer retirements will not be one of them, according to financial analysts. While events like the “fiscal cliff” or downturns like the one in 2008 will continue to affect market performance, the fear that a mass of retiring Boomers pulling […]

Categories: Baby Boomers, Financial Services, Work

Millennials Open to Ads

Posted On December 11, 2012

Millennials are open to advertising, like to be entertained by it, and, if they like the message, they are likely to pass it on. A study of 4,000 Millennials by Edelman Berman revealed that only 3% of Millennials are resistant to advertising. 80% of them said they like to be entertained by advertising and 70% […]

Categories: Advertising

Authenticity Reaches Gen X

Posted On December 6, 2012

A new study by Nielsen shows that Generation X responds to authenticity in advertising above other qualities and approaches. Advertising that is calm, reasonable, and based on real life will appeal to Xers in contrast to more aspirational, extreme, and exaggerated styles that appeal to Millennials. The study found some subtle differences between men and […]

Categories: Advertising, Blog, Women

Generational Christmas Shopping

Posted On December 4, 2012

As the holiday shopping season shifts into high gear, Millennials and Baby Boomers both plan to spend, but each generation will shop in its own way. Millennials will use smartphone and online shopping about twice as much as Boomers. Boomers on the other hand, are much more likely to visit brick-and-mortar stores and use traditional […]

Categories: Baby Boomers

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