When Boomers Don’t Retire

Posted On January 31, 2013

Along with widespread discussion about what happens when all those Boomers retire, a parallel discussion has emerged about what will happen if they don’t. As Boomers reach retirement age, many of them just keep on working. Some can’t afford to retire and some just like their work. Remember, this is the workaholic generation. A debate […]

Categories: Baby Boomers, Generations, Work, Workplace

Boomers Dining Out, Millennials Dining In

Posted On January 29, 2013

The disparity in wealth between Baby Boomers and Millennials is changing the demographics of restaurant clientele.  In the past, older generations were more apt to cook and eat at home while younger generations preferred the luxury and convenience of eating out. Now the Boomers, a generation that came of age during the explosion of chain […]

Categories: Baby Boomers, Blog

Gen X Still Buying Online

Posted On January 17, 2013

Back in 2009 when Pew took a look at the generations online, their survey revealed that while Millennials were the Internet’s most avid users, Gen Xers were the biggest online buyers. Four years later, a Forrester study reveals that’s still pretty much the case. According to the survey, Millennials are the most likely to use […]

Categories: Baby Boomers, Blog, Matures

Out-of-Work Boomers Look for Alternative Careers

Posted On January 15, 2013

Following the Great Recession, most of the conversation about generational unemployment has focused on Millennials, who have the highest numbers out of work. But many Baby Boomers also lost jobs in the recession’s aftermath (second most among generations). Often higher-paid than younger colleagues, they were the first to go in many cases. Many of them […]

Categories: Baby Boomers, Entrepreneurship, Recession Economy

Gen X: The Foreclosure Generation

Posted On January 15, 2013

A new study by the St. Louis Fed takes a look at the housing crisis, particularly foreclosures, and finds a mixture of predatory lending and household overreach to blame. The hardest-hit demographic has been Generation X and, according to the Fed, Xers share some of the blame. Generation X has been the most likely to […]

Categories: Home Ownership, Real Estate, Recession Economy

Boomers Projected as Big Spenders

Posted On January 10, 2013

Since their emergence as the youth market decades ago, Baby Boomers have expanded the consumer demand of each life stage or demographic they’ve passed through. Always avid consumers, Boomers promise to do the same at the senior stage, according to a recent analysis by McClatchy. While the discussion of Boomer aging has centered the effects […]

Categories: Baby Boomers, Blog, Work

Millennials Ready for Financial Advice

Posted On January 8, 2013

On average Millennials (83%) are more concerned about retirement security than other generations (75%) according to a Bank of America survey. So what are they looking for in order to get started? Some financial advice they can relate to, says the study. 78% of them want to learn more about financial products. 75% say they’re […]

Categories: Financial Services, Work

From APM’s Weekend Morning Edition – Airing this weekend.

Posted On January 5, 2013

The Slow Realization of the New Gen X Consumer   The Slow Realization of the New Gen X Consumer

Categories: Blog

Millennials: Social Marketing for a Cause

Posted On January 3, 2013

Millennials are fond of “causes,” charities, philanthropies, non-profits, etc., and are responsive to cause-based marketing. But fundraisers for actual causes can find it difficult to solicit donations from a generation that has very little money. Thus, it’s hard to translate Millennials’ enthusiasm for global and community aid and movements into real benefits for charitable organizations. […]

Categories: Charity, Menu 1

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