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- Call: 251.479.1990
- Text: 251.644.2148
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You have to appreciate the irony of a totally younger generation communication tool being used to explain an older generation. Check out this info graphic/comic that attempts to convince advertisers and businesses that their traditional target demographics are not aligned with the actual buying power in the country today. There are so many things I […]
Categories: Baby Boomers, Blog, Product DesignSecession planning is an important part of any organization’s business strategy, and the onslaught of Baby Boomers entering retirement has been woven into news reports for several years now. So why did a recent study by executive search firm Odgers Berndston find that nearly 60% of executives surveyed were unprepared for the change? Turns out […]
Categories: Baby Boomers, Generations, Succession PlanningIn June 1997, TIME magazine ran a cover story about Generation X – “Great Expectations of So-Called Slackers” where they attempted to enlighten Boomers and Matures about the benefits of Xers in the workplace and the world in general. The discussions that piece sparked with clients, colleagues and peers were the impetus for what is […]
Categories: GenerationsJust last week we were talking about how 50% of Gen Xers are confident in their retirement savings. Today, we’re hearing that the confidence may not match up with the bank accounts. The Associated Press reported on the findings of a recent Pew study of the retirement readiness of Boomers and Gen Xers. While retirees […]
Categories: Financial Services, Generations, Recession EconomyIt’s taken a good long while, but it seems Generation X is finally starting to settle down and act its age. At least according to a new study conducted by the MetLife Mature Market Institute. The findings indicate that Gen Xers are now as “affluent, stable and responsibility-ridden as their parents were at the same […]
Categories: WorkplaceWhen I was growing up a popular show on PBS had a song that teased “one of these things is not like the others, one of these things just isn’t the same.” It’s becoming clear that etiquette, common sense and social media just do not belong in the same sentence and it is affecting the […]
Categories: Baby Boomers, Downloadable MediaSo here’s an interesting one – at least from my perspective as a parent and as a speaker on generational topics. For 15 years I’ve been working with largely Boomer business leaders who are exasperated with the way younger generations behave in the business world. Time and again, I’ve considered – and occasionally pondered aloud […]
Categories: Generations, Parenting, WorkplaceWhile tradeshow and event managers pride themselves on creativity, the basic structure and components of special events have been somewhat tried and true. A recent report by Amsterdam RAI demonstrates why savvy companies are smart to look at events and event marketing with a whole new light. Changing demographics = changing demands, and the younger […]
Categories: Baby Boomers, Blog, Education ©2019 Generational Insights