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You can barely pick up the paper these days without hearing about the 10,000 Baby Boomers who are reaching retirement age every day and how they will a) be a drain on the social security system and b) not “go gently into that good night.” Yet whether it is for the flexibility to visit with […]
Categories: Baby Boomers, Work, WorkplaceBoomers and Xers make up 88% of the workforce, but only about 27% are actively engaged employees, according to the most recent Gallup research. In fact, the only generation with a strong margin of actively engaged employees was the Traditionalists (I call them the Matures), whose engagement profile is 44% – yet they represent only […]
Categories: Generations, WorkplaceTarget marketing based on age groupings is nothing new – advertising companies have been doing it for ages. However, this approach by Heineken struck me as particularly interesting from a generational perspective. The Heineken Ideas Brewery is in itself a great concept for the younger generations as it is allows consumers to share thoughts directly […]
Categories: Baby Boomers, Blog, Product DesignTradesmen. Craftsmen. Artisans. Skilled laborers. Whatever you want to call it, they are a dying breed and businesses are taking note. As Gen X and Millennials vie for white collar office space, or skip the corporate world and jump right into a start-up, the master-apprentice tradition of learning specific skills on the job and over […]
Categories: Generations, WorkplaceIt is no secret that technology know-how of youth raised in the age of the smartphones in the pocket far outpaces those who were raised with rotary phones tethered to the kitchen wall. Today’s youth don’t really need to be taught how to use technology, rather, they need to be taught when and why to […]
Categories: Downloadable Media, WorkplaceWhether it is due to fears about the economy, finally getting tired of the corporate grind, or simply a desire to stay busy in retirement, it seems more and more Baby Boomers are putting on the entrepreneur’s cap. In fact, the Rapid City Journal recently profiled a Boomer entrepreneur whose bright idea for business is […]
Categories: Baby Boomers, WorkThe folks at BuzzFeed got a lot of response to a recent post about the small slice of young adults caught between the associated norms of the Millennials and Generation X. So much reaction, in fact, that they decided to run a poll and let the members of the group name itself. If you were […]
Categories: GenerationsFor years, economists and generational experts have been talking about the business impact that will come as Baby Boomers retire in droves. Entire industries have emerged to handle the needs of this enormous generation as it ages out of the work world and into some semblance of retirement – be that semi-retired or active senior […]
Categories: Baby Boomers, Blog, WorkSpeak to a marketing professional – particularly one in the B-to-B space – and at some point they will tell you that content is king. What does that have to do with Millennials? Well, if content is king – then the creation of content is currency. Millennials, who are typically in the early stages of […]
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