Middle Child Syndrome of Gen X

Posted On June 29, 2016

“Marsha, Marsha, Marsha!” Most Generation Xers know exactly where that phrase came from and who said it – Jan Brady on the Brady Bunch. With her whiny lament for attention and jealousy of her sisters, Jan came to be a symbol of the archetypal middle child. In the generational household, it’s Generation X that is […]

Categories: Financial Services, Generation X, Wealth

25% of the US Population and Spending $200 Billion Annually by 2017

Posted On June 26, 2016

I’ve written a lot in this space about the millennial workplace, but appealing to employees is only part of a company’s challenge in dealing with generational transition. Even more important is adjusting to the millennial consumer. Forbes contributor Micah Solomon is calling 2016 “The Year of the Millennial Consumer,” noting that millennials make up 25 […]

Categories: Generation Y / Millennials, Product Design

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