For selling whiskey, a bootlegger’s story helps, but the proof’s in the bottle

Posted On January 17, 2020

How important is a good story to branding? It certainly doesn’t hurt. In a crowded marketplace for whiskey, a great story helps set Clyde May’s Alabama Style Whiskey apart. May was a bootlegger who never sold a legal bottle in his life. But he was also an innovator who found a unique way to create […]

Categories: What's Working with Cam Marston

How specialty milkshakes and a lot of work brought growth (and Mark Cuban) to The Yard

Posted On January 12, 2020

What does it take to win on Shark Tank? What does it take to create a successful business in the same space where others in the same industry have failed? Chelsea and Logan Green can answer both those questions. The owners of The Yard Milkshake Bar, our guests in the latest episode of “What’s Working […]

Categories: What's Working with Cam Marston

LC May – Brand Ambassador for Clyde May’s Alabama Style Whiskey

Posted On January 12, 2020

Clyde May was never without a still somewhere in the woods of Bullock Country, Alabama. His special Christmas offering, which he only sold to family and friends, was flavored with apple slices and aged in oak barrels. Today Clyde May’s Alabama Style Whiskey is sold in all 50 states and is represented by his grandson, […]

Categories: Libsyn

Is iGen the Impatient Generation?

Posted On January 9, 2020

“Take it slow and things will be just fine. All we need is just a little patience.” Axl Rose sang that back in 1989 on Guns N’ Roses’ second album. Some millennials weren’t even born back then, and iGen wasn’t thought of yet. Maybe if they had been, they’d be a little more open to […]

Categories: iGen, Workplace

The Yard Milkshake Bar – Beautiful Treats, Huge Growth, and a Shark Tank Deal

Posted On January 5, 2020

One would think a milkshake that runs upwards of $10 would have a very limited market. Not true. Begun in Gulf Shores, Chelsea and Logan Green have discovered a robust market for their magnificent creations and are now operating several stores with plans in the works for franchise operations. And the cherry on the top […]

Categories: Libsyn

The key to a happier new year: Gratitude

Posted On January 3, 2020

Gratitude is important. We have an entire holiday built around it (Thanksgiving isn’t just about turkey, you know). But how many of us actually give thanks on a daily basis? As we come to the close of another holiday season, Christmas 2019 and New Year’s 2020, we stepped away from the workplace to look at […]

Categories: What's Working with Cam Marston



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