Business and Appearance Manager

Helen Broder has directed speaking engagements for Generational Insights since 2009 and has extensive experience and education in management and marketing. Since graduating from Georgetown University, Ms. Broder has worked as an executive or owner in the representation of notable events, athletes, business experts and professional speakers, as well as exclusive travel destinations. Ms. Broder began her marketing career with The Goodwill Games, hosted by Turner Broadcasting. Following her work at TBS, she went on to become the Director of the Olympic Sports and the Speakers Bureau divisions at Advantage International (now Octagon), where she managed the careers of Olympians such as Matt Biondi, Summer Sanders, and Bonnie Blair. As the founder and president of Speaker Management, LLC, she represents professional speakers including Cam Marston, Ross Shafer, and Mark Sanborn.  She is also co-author of the book What Would George Do?: Advice from Our Founding Father, which takes a modern day approach to the Rules of Civility practiced by George Washington. Ms. Broder is from Savannah, Georgia and is now based in Wilmington, North Carolina. She holds a bachelor of science from Georgetown University in marketing and management, with study abroad at Oxford University, as well as certification from the Protocol School of Washington.