For selling whiskey, a bootlegger’s story helps, but the proof’s in the bottle
Posted On January 17, 2020
How important is a good story to branding? It certainly doesn’t hurt. In a crowded marketplace for whiskey, a great story helps set Clyde May’s Alabama Style Whiskey apart. May was a bootlegger who never sold a legal bottle in his life. But he was also an innovator who found a unique way to create […]
Categories: What's Working with Cam MarstonHow specialty milkshakes and a lot of work brought growth (and Mark Cuban) to The Yard
Posted On January 12, 2020
What does it take to win on Shark Tank? What does it take to create a successful business in the same space where others in the same industry have failed? Chelsea and Logan Green can answer both those questions. The owners of The Yard Milkshake Bar, our guests in the latest episode of “What’s Working […]
Categories: What's Working with Cam Marston
Is iGen the Impatient Generation?
Posted On January 9, 2020
“Take it slow and things will be just fine. All we need is just a little patience.” Axl Rose sang that back in 1989 on Guns N’ Roses’ second album. Some millennials weren’t even born back then, and iGen wasn’t thought of yet. Maybe if they had been, they’d be a little more open to […]
Categories: iGen, WorkplaceThe key to a happier new year: Gratitude
Posted On January 3, 2020
Gratitude is important. We have an entire holiday built around it (Thanksgiving isn’t just about turkey, you know). But how many of us actually give thanks on a daily basis? As we come to the close of another holiday season, Christmas 2019 and New Year’s 2020, we stepped away from the workplace to look at […]
Categories: What's Working with Cam Marston
The importance of zoos and doing one little thing to save the planet
Posted On December 30, 2019
Are zoos a good thing? Some people would tell you they aren’t, that they’re enclosing animals meant to live in the wild and putting them on display for our own entertainment. Joel Sartore would ask that you consider another angle. “The animals get abundant attention and care and they thrive and they breed,” said Sartore, […]
Categories: What's Working with Cam Marston
What millennials want: Food trends for the largest generation
Posted On December 23, 2019
Want to feed millennials? Here’s what you need to know. Forbes recently published a list of food-related trends for millennials, and if you’re a restauranteur or grocer who wants to stay in business, it’s probably advice worth heeding. Millennials not only represent the largest sector of the workforce now, they represent the largest sector of […]
Categories: Advertising, Generation Y / MillennialsHow an ‘environmentalist capitalist lunatic farmer’ is changing how we think about agriculture
Posted On December 17, 2019
How does an English major become a successful farmer? And how does a man who just wanted to see if he and his wife could subsist while farming his family’s land become an internationally renowned authority on regenerative, environmentally-friendly farming and ranching methods? Joel Salatin, our guest in a recent episode of “What’s Working with […]
Categories: What's Working with Cam MarstonWant to succeed in sales? Listen to a coach
Posted On December 16, 2019
We’ve all heard the saying: “Those who can, do. Those who can’t, teach.” But is it true? And, more specifically, is it true about those who teach how to do sales? There is a healthy amount of skepticism about the effectiveness of sales coaches, but in a recent episode of “What’s Working with Cam Marston,” […]
Categories: UncategorizedManaging an institution like the Grand Hotel means respecting tradition and creating memories
Posted On December 12, 2019
What does it take to manage a place that people love so much, they come back year after year? Scott Tripoli can tell you. Our guest in a recent episode of “What’s Working with Cam Marston,” Tripoli is the general manager of the Grand Hotel Golf Resort and Spa in Point Clear, an institution on […]
Categories: What's Working with Cam MarstonCatching back up with Eleven86: More than just selling water
Posted On December 3, 2019
Back in April, we met Marquis Forge, who left the automotive industry to answer a call from on high – a call to enter an industry he knew little about. Forge founded Eleven86 Water in Autaugaville, Alabama with a mission to help revitalize the town in which it’s produced. “This is a homegrown, bottled-at-the-source, state […]
Categories: What's Working with Cam Marston