OK, Boomer: iGen strikes back
Posted On December 2, 2019
If you are of a certain age and like to share your opinions on open social media platforms like Twitter, you may have come across a cryptic response: “OK, Boomer.” It should not be mistaken as acquiescence. You have just been given a two-word slap-down by the younger generation, a phrase that has taken on […]
Categories: Baby Boomers, Generation X, Generation Y / Millennials, Generations, iGen
Logistics is more than moving cargo from Point A to Point B
Posted On December 1, 2019
Say a company wants to buy some marble from Italy for its new headquarters, or needs to get a new piece of equipment shipped from Germany. But it’s not in the import business and isn’t sure of the best, most efficient way to get its purchases shipped across the pond. That’s where a company like […]
Categories: What's Working with Cam MarstonTravel agents aren’t going the way of the Dodo just yet
Posted On November 29, 2019
With the advent of online travel tools that allow you to book a flight, rent a car, schedule a tour and find a hotel or AirBNB, it would seem that travel agents would follow milkmen and full service gas station attendance into obsolescence. And yet, travel agents have survived. Our guest in a recent episode […]
Categories: What's Working with Cam MarstonThe therapeutic benefits of cannabis: science or voodoo?
Posted On November 26, 2019
Dr. Jan Roberts’ interest in cannabis began when she got shingles. The medication she’d been prescribed by her doctor wasn’t having the desired effects, and a friend suggested she try cannabis. “It was an ‘a-ha’ moment for me,” she says. “Oh my god, there’s something therapeutic here.” Roberts, a licensed clinical social worker who teaches […]
Categories: What's Working with Cam MarstonIncreasing 401k Plan Contributions – Our Successful Campaign
Posted On November 14, 2019
Showing off a bit of our work with an independent recordkeeper who we’re working with to increase plan contributions in test groups. This will be seen by 20-24 YO Males Enrolled in their plan. It will arrive to them via email and USPS on / near the same day. You should ask, “Is it working?” […]
Categories: Financial Services, Product Design, Work
Focus on Financial Services: The Re-Architecting of Business
Posted On November 12, 2019
I’ve been working on this new presentation since the spring and am happy to report that it has been met with great success with my financial services clients. Most recently was the Schwab IMPACT! Conference in San Diego last week. Our office has received requests for this presentation to other groups since last Tuesday. Below […]
Categories: UncategorizedA few good reasons not to forget about Generation X
Posted On October 17, 2019
Stuck between the once-mighty Baby Boomers and the front-running millennials, Generation X is often considered the Forgotten Generation. Earlier this year, however, they went from just being considered forgotten to actually being forgotten: Smells like Disrespect. But thankfully not everyone has forgotten about us. VisionCritical.com recently compiled a list of stats that show Generation X […]
Categories: Generation X
What we’re blaming millennials for this week: saving too much
Posted On October 10, 2019
They’re entitled, we said. Self-absorbed. The products of participation trophy culture. But now millennials are frugal? Citing research from Raymond James, cnbc.com noted that millennials might be to blame for slower economic growth. Raymond James analyst Travis McCourt cited the rise of the U.S. personal savings rate — 8.1 percent this August, as compared to […]
Categories: Generation Y / Millennials, Recession EconomyThe Spirit of Radio: Content is still king in the digital age
Posted On October 9, 2019
What does it take to run a successful radio station in the digital age? Even with a wealth of technological advances and a growing variety of platforms, one successful local station owner says the answer is the same it’s always been: Content is king. I like to think our content at “What’s Working With Cam […]
Categories: What's Working with Cam MarstonKeeping It Real: A simple question: “Is that what you’re wearing?” Answer: “Basspole.” Or something like that.
Posted On October 8, 2019
You can now find my Keeping It Real commentaries via your favorite podcast app. Search for Keeping It Real with Cam Marston. Or tune in to Alabama Public Radio Fridays at 7:45am or 4:45pm. Today’s episode – A seemingly simple question that gets an odd reply.
Categories: Uncategorized