Knowing your customers is important to every business — and that goes double for casinos
Posted On February 6, 2020
Most casinos have similar characteristics. They’re relatively dark, with few or no windows – nothing to distract the paying customers from the lights of the slot machines or the cards on the tables. They’re owned by large companies that run casinos in multiple markets. And they’re typically fairly secretive about…
Categories: UncategorizedWhy advertising can be important for law firms — and their clients
Posted On February 5, 2020
If you drive in Alabama or watch TV or listen to the radio, you have seen or heard an advertisement for a personal injury lawyer. They’re everywhere – on billboards, on the sides of buses, in newspapers and magazines, maybe even embedded beneath the lacquer on the tables in a…
Categories: What's Working with Cam Marston
A gift from God? Or a Lucifer?
Posted On February 3, 2020
One of my joys is writing these weekly commentaries for Alabama Public Radio. They make me flex my creativity muscles. I’m very proud of the awards they’ve won and I’m deeply grateful the leadership at APR allows me to do them. I was disappointed when they told me this one…
Categories: Keeping It RealDissecting some Generation X cliches
Posted On February 3, 2020
What does it mean to be Generation X? Are we forever doomed to be the quintessential middle child, overlooked between the Baby Boomers and millennials? Are we the slackers described in the Douglas Coupland book that spawned the name? Are we the Forgotten Generation? Last year, the New York Times…
Categories: Blog, Generation XHow to throw a party: Hanging out with the man behind the Hangout Festival
Posted On January 26, 2020
In a few months, some 40,000 people will converge on the beach in Gulf Shores for one of the biggest music festivals in the Southeast, the Hangout Festival. What does it take to put together an event of that size? It’s probably not surprising to hear that it’s more than…
Categories: UncategorizedFor selling whiskey, a bootlegger’s story helps, but the proof’s in the bottle
Posted On January 17, 2020
How important is a good story to branding? It certainly doesn’t hurt. In a crowded marketplace for whiskey, a great story helps set Clyde May’s Alabama Style Whiskey apart. May was a bootlegger who never sold a legal bottle in his life. But he was also an innovator who found…
Categories: What's Working with Cam MarstonHow specialty milkshakes and a lot of work brought growth (and Mark Cuban) to The Yard
Posted On January 12, 2020
What does it take to win on Shark Tank? What does it take to create a successful business in the same space where others in the same industry have failed? Chelsea and Logan Green can answer both those questions. The owners of The Yard Milkshake Bar, our guests in the…
Categories: What's Working with Cam Marston
Is iGen the Impatient Generation?
Posted On January 9, 2020
“Take it slow and things will be just fine. All we need is just a little patience.” Axl Rose sang that back in 1989 on Guns N’ Roses’ second album. Some millennials weren’t even born back then, and iGen wasn’t thought of yet. Maybe if they had been, they’d be…
Categories: iGen, WorkplaceThe key to a happier new year: Gratitude
Posted On January 3, 2020
Gratitude is important. We have an entire holiday built around it (Thanksgiving isn’t just about turkey, you know). But how many of us actually give thanks on a daily basis? As we come to the close of another holiday season, Christmas 2019 and New Year’s 2020, we stepped away from…
Categories: What's Working with Cam Marston
The importance of zoos and doing one little thing to save the planet
Posted On December 30, 2019
Are zoos a good thing? Some people would tell you they aren’t, that they’re enclosing animals meant to live in the wild and putting them on display for our own entertainment. Joel Sartore would ask that you consider another angle. “The animals get abundant attention and care and they thrive…
Categories: What's Working with Cam Marston