Boomers Spending Online
Posted On November 10, 2011
Since the beginning of Internet commerce up until a year or so ago, members of Generation X have led the way in buying things online with Millennials not far behind. Older generations, even as they warmed to the Internet, were not as trusting or as eager consumers online as the younger sets.
Now, according to a new study by Forrester Research, Baby Boomers have become avid online shoppers and the biggest online spenders. 70% of younger Boomers (age 45-55) report having shopped online within the last 3 months, an all time high for their demographic and figure approaching that of younger cohorts. Moreover, older Boomers (age 55-65) are now the biggest online spenders, reporting having spent an average of $367 online within the last three months. That’s more than twice the amount spent by the youngest adult Millennials.
This confirms other signs we’ve noted of the explosive growth of Boomers’ and Matures’ Internet presence and signals that these older generations will eventually be as active in all areas of online economic activity as younger generations even if it takes them a few extra years to get there.Baby Boomers, Downloadable Media