Even today, honesty is still the best policy
Posted On September 20, 2018
In this age of instantaneous and global communication, where a lie or a bad review can travel, as they say, halfway around the world before the truth gets its boots on, how does a business control its own message? Our guest in this episode of “What’s Working with Cam Marston” is Kinnon Phillips, an accredited public […]
Categories: Advertising, Entrepreneurship, Podcast
Stop blaming millennials for the internet’s dirty work
Posted On August 20, 2018
So apparently Business Insider isn’t the only outlet obsessed with blaming millennials for the demise of pretty much any product that’s seeing a slip in sales. Quartz published a piece recently blaming millennials for what it termed the death of the classic novel. In making this claim, writer Ajinomoh Ozovehe Caleb compared sales of J.D. […]
Categories: Advertising, Downloadable Media, Generation Y / Millennials
Getting creative: How to know when you need outside help
Posted On May 23, 2018
What is creativity? The answer to that question will be different depending upon who you ask. But to Rich Sullivan, CEO of Red Square Agency in Mobile, it’s really quite simple. “Really, creativity to me is the ability to adapt,” Sullivan says, “the ability to take what’s happened — facts and experiences and trends that […]
Categories: Advertising, Podcast, Product Design
From classic movies to Chick-fil-A: Millennial reaction videos reach critical mass
Posted On May 19, 2018
Just when you thought there wasn’t anything else that millennials could try while their reactions are filmed for a cheesy video, Business Insider has found a new one: Chick-fil-A. That’s right: Somewhere in this country are 10 millennials who apparently had never tried Chick-fil-A until Business Insider stuck a camera in their faces and shoved […]
Categories: Advertising, Generation Y / Millennials
Are Millennials, online shopping taking a bite out of Black Friday?
Posted On November 29, 2017
Is Black Friday fading? It depends on who you ask. Anecdotal evidence around the country seemed to indicate that the traditional Friday-after-Thanksgiving shopping spree wasn’t as big a free-for-all as in past years, but Forbes cited numbers from the National Retail Federation and Prospect Insights & Analytics that showed turnout to be higher than expected. […]
Categories: Advertising, Generation Y / Millennials, Wealth
Next on millennials’ hit list: Beer?
Posted On August 1, 2017
You may have read that millennials may be the death of chain restaurants. Or that their news consumption habits have made newspapers endangered species. What are millennials killing next? Beer, apparently. CNBC reported recently that millennials are drinking more wine and spirits and less beer. Goldman Sachs recently downgraded Boston Beer Company, makers of Sam […]
Categories: Advertising, Generation Y / Millennials
Your brand don’t matter. You better bring it.
Posted On August 17, 2016
Generation X is, in many ways, the forgotten generation. Its numbers lag well behind Baby Boomers and millennials. It has not yet reached the concentration of wealth amassed, as a group, by the Baby Boomers. And it no longer gets to decide what’s cool, as it has passed that torch to the millennials. But Generation […]
Categories: Advertising, Automotive, Generation X
You Can’t Judge Every Individual By His Generation
Posted On April 28, 2015
We live in a digital age, so it only stands to reason that Millennials will be quicker to adapt and integrate new technologies into their everyday lives than Baby Boomers and Generation Xers. The folks at Millward Brown Digital set out to test that theory, but instead found something far more elemental: You can’t judge […]
Categories: Advertising, Baby Boomers, Generation X, Generation Y / Millennials, Generations
How are brands adjusting to new generations?
Posted On September 2, 2014
Much of my work consists of helping people connect. Whether it is businesses with consumers or employers with employees, the underlying need is for individuals or groups to find a common ground for authentic communication. Sometimes, however, the conversation goes meta and we’re talking about how a brand can make that connection to the individual. […]
Categories: Advertising, Product Design
Want good Millennials workers? Do good.
Posted On July 1, 2014
Corporate foundations, social responsibility committees, paid volunteer days – these may seem like “nice to haves” to many business leaders. For Millennials in the workforce, however, they are increasingly important to overall interest in working for company and job satisfaction once employed. The 2014 Millennial Impact Report surveyed Millennials about their interests and expectations around […]
Categories: Advertising, Generation Y / Millennials, Succession Planning