Why you don’t have to be a car guy to sell cars

Posted On February 8, 2019

Can you run a successful car dealership if you’re not a car guy? If you answered no, you might want to listen to Ty Bullard. Bullard, our guest in a recent episode of “What’s Working with Cam Marston,” runs Joe Bullard Automotive Group, a successful dealership of Acura, Infiniti, Jaguar, Land Rover, Cadillac and Ford […]

Categories: Automotive, Blog, What's Working with Cam Marston, Workplace

A Passion for People and Service, Cars are Just the Product

Posted On January 21, 2019

Third generation president of the Joe Bullard Automotive Group, Ty Bullard frankly tells us that he’s not a car guy. Torque ratios? No clue. Horsepower? Unknown. But he knows service, knows how to deliver it, and knows how to lead his team in delivering it. His customers come back because Ty and his team solve […]

Categories: Automotive, Libsyn, Podcast, Succession Planning, What's Working with Cam Marston

Do millennials have us motoring to a sharing economy?

Posted On July 12, 2017

How important is your car? Most of us would say, “very.” We are a nation that loves the freedom of private automobiles. It may surprise you, then, to hear that 30 percent of millennials who responded in a Goldman Sachs survey had no plans to buy a car. Another 25 percent said that while a […]

Categories: Automotive, Generation Y / Millennials, Product Design

Your brand don’t matter. You better bring it.

Posted On August 17, 2016

Generation X is, in many ways, the forgotten generation. Its numbers lag well behind Baby Boomers and millennials. It has not yet reached the concentration of wealth amassed, as a group, by the Baby Boomers. And it no longer gets to decide what’s cool, as it has passed that torch to the millennials. But Generation […]

Categories: Advertising, Automotive, Generation X

Buying process goes from grass roots to social circles

Posted On June 25, 2013

If Gen X put buying power in the hand of the consumer – relying more on independent research and word of mouth referrals from friends than on company-crafted advertising – then Millennials are putting it in the hands of everyone. That is, not just their family and friends, but their Facebook friends, Twitter followers, etc. […]

Categories: Automotive, Blog

Chevy Rolls Out Cars for Millennials

Posted On January 17, 2012

Following extensive market research, Chevrolet has designed two new models just for Millennials. As we’ve noted before, Millennials have proven to be less enthusiastic about automobiles than previous generations. They put off getting drivers licenses and say they prefer other forms of transportation. To make a car that Millennials could love, GM surveyed about 9,000 […]

Categories: Automotive, Product Design

Boomers Still Buying Cars

Posted On May 15, 2012

The love affair between Baby Boomers and their cars has never grown cold. Boomers, the first generation with a car in the driveway for every driver in the family, continue to be automakers’ steady date. While Millennials have been relatively reluctant to embrace their own sets of wheels, carmakers have had no trouble wooing their […]

Categories: Automotive, Baby Boomers

Millennials Transform Car Buying

Posted On August 9, 2012

We’ve noted here that Millennials have a different attitude towards cars than previous generations and they have a different approach to retail and buying, as well. An analysis by MSN Autos explains how Millennials are changing the way we buy and sell cars. Dealers and sales associates should take note because Millennials will account for […]

Categories: Automotive, Blog, Generations

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