Coronavirus gives millennials, Baby Boomers something else to argue about

Posted On March 18, 2020

When you stop and think about it, our response to the global spread of coronavirus, or COVID-19, has been pretty remarkable. Professional sports leagues have suspended their seasons. The NCAA canceled March Madness and the College World Series. Disneyland and DisneyWorld have closed. People all over the country and the…

Categories: Baby Boomers, Blog, Generation Y / Millennials

Dissecting some Generation X cliches

Posted On February 3, 2020

What does it mean to be Generation X? Are we forever doomed to be the quintessential middle child, overlooked between the Baby Boomers and millennials? Are we the slackers described in the Douglas Coupland book that spawned the name? Are we the Forgotten Generation? Last year, the New York Times…

Categories: Blog, Generation X

What millennials want: Food trends for the largest generation

Posted On December 23, 2019

Want to feed millennials? Here’s what you need to know. Forbes recently published a list of food-related trends for millennials, and if you’re a restauranteur or grocer who wants to stay in business, it’s probably advice worth heeding. Millennials not only represent the largest sector of the workforce now, they…

Categories: Advertising, Generation Y / Millennials

OK, Boomer: iGen strikes back

Posted On December 2, 2019

If you are of a certain age and like to share your opinions on open social media platforms like Twitter, you may have come across a cryptic response: “OK, Boomer.” It should not be mistaken as acquiescence. You have just been given a two-word slap-down by the younger generation, a…

Categories: Baby Boomers, Generation X, Generation Y / Millennials, Generations, iGen

A few good reasons not to forget about Generation X

Posted On October 17, 2019

Stuck between the once-mighty Baby Boomers and the front-running millennials, Generation X is often considered the Forgotten Generation. Earlier this year, however, they went from just being considered forgotten to actually being forgotten: Smells like Disrespect. But thankfully not everyone has forgotten about us. VisionCritical.com recently compiled a list of…

Categories: Generation X

What we’re blaming millennials for this week: saving too much

Posted On October 10, 2019

They’re entitled, we said. Self-absorbed. The products of participation trophy culture. But now millennials are frugal? Citing research from Raymond James, cnbc.com noted that millennials might be to blame for slower economic growth. Raymond James analyst Travis McCourt cited the rise of the U.S. personal savings rate — 8.1 percent…

Categories: Generation Y / Millennials, Recession Economy

How a family-owned coffee company is brewing for a new generation

Posted On August 26, 2019

It’s not often that I get to do a radio show with the owner of a company while I’m consuming his product. But in the latest episode of “What’s Working With Cam Marston,” I sipped on some coffee with chicory produced by Baton Rouge-based Community Coffee while talking with the…

Categories: Entrepreneurship, Generation Y / Millennials, What's Working with Cam Marston

Gen X won’t be overlooked by financial industry for long

Posted On August 22, 2019

As the Baby Boomers enter retirement and millennials are now the largest segment of the workforce and the consumer base, we’ve noted before that Generation X has somewhat of a middle child syndrome. This might seem particularly true in the financial industry, where Boomers essentially built the industry as we…

Categories: Financial Services, Generation X, Retirement

PowerPoint: Not just for conference presentations anymore

Posted On August 18, 2019

PowerPoints are a useful digital tool. They make it easier to organize your thoughts or prepare a presentation. They have become the go-to method of presenting information at conferences, business meetings, professional development and any number of other professional settings. And now, apparently, they can also help you find your…

Categories: Generation Y / Millennials

The BP Method: Using reverse mentoring as a talent recruiting tool

Posted On July 5, 2019

A year ago, I spoke with Pershing Advisor Solutions CEO Mark Tibergien about reverse mentoring, where older business leaders enlist the help of younger employees to keep up to date on current trends and the issues important to millennials in the workplace. Now one of the largest energy companies in…

Categories: Generation Y / Millennials, Recruiting, Training Industry, Workplace

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