Marketers and businesses trying to reach Millennials know by now that the generation they seek lives in a digital world. If you want to be noticed by Millennials, you must reach them where they are: online, social networks, email, instant messaging, etc. However, connecting with Millennials on their turf has proved to be a fruitless quest for many. The online world is littered with websites and Facebook pages that are unnoticed by their target audience. Now, a study from MTV offers insights into Millennials’ digital habits, or “what makes them click.” The study shows that Millennials’ digital habits are not… Read More
Categories: Downloadable MediaHave you ever noticed a blinking or dancing ad to the side of the web page you were reading and wondered, “Who clicks on that?” Now we have an answer, at least a generational one. According to a recent JustAsk! survey, older Baby Boomers and Matures are the most likely to click through online ads while Millennials are the least likely. According to the survey, over three quarters of those over age 55 reported clicking through an online ad in the last 6 months. In comparison, just 58% of Millennials age 15-24 report clicking online ads. And the group in… Read More
Categories: Advertising, Baby Boomers, Downloadable MediaMany in Generation X grew up in households with multiple TVs. They were the first generation to grow up with VCRs, DVDs, cable, and personal computers, as well. So it should come as no surprise that Gen Xers still lead the way when it comes to the consumption of video entertainment, whether it comes in the form of “old media” or “new media.” According to a study by eMarketer, Gen X is a generation of couch potatoes. They watch more TV than any other, a lifelong habit that the digital revolution has not discouraged. Now, Gen Xers also lead the… Read More
Categories: Downloadable MediaMillennials love free stuff. The Napster Generation is accustomed to getting a lot of what it wants for free online. And that attraction to freebies is proving to be boon among Millennials for loyalty and rewards programs that appeal to it. According to an Aimia survey, Millennials are more likely than other generations to take part in customer loyalty programs when there is a giveaway offered. In general, Millennials lag slightly behind other generations in participation in consumer loyalty programs. About 77% of Millennials report participating in some kind of loyalty program, slightly less than older generations. But when a… Read More
Categories: Advertising, Blog, Downloadable MediaSince the beginning of Internet commerce up until a year or so ago, members of Generation X have led the way in buying things online with Millennials not far behind. Older generations, even as they warmed to the Internet, were not as trusting or as eager consumers online as the younger sets. Now, according to a new study by Forrester Research, Baby Boomers have become avid online shoppers and the biggest online spenders. 70% of younger Boomers (age 45-55) report having shopped online within the last 3 months, an all time high for their demographic and figure approaching that of… Read More
Categories: Baby Boomers, Downloadable Media