OK, Boomer: iGen strikes back

Posted On December 2, 2019

If you are of a certain age and like to share your opinions on open social media platforms like Twitter, you may have come across a cryptic response: “OK, Boomer.” It should not be mistaken as acquiescence. You have just been given a two-word slap-down by the younger generation, a phrase that has taken on […]

Categories: Baby Boomers, Generation X, Generation Y / Millennials, Generations, iGen

Think you know iGen? You might need to think again

Posted On September 9, 2019

What do you think of when you think of iGen? A bunch of teens glued to their devices, posting selfies to SnapChat and following the latest trendsetters on YouTube? Maybe you don’t know them as well as you think. A report from the British Institute for Practitioners in Advertising referenced at PRWeek.com recently found that […]

Categories: Generations, iGen

Have a child in an organized activity today and you’ll be assigned a day to bring the snacks.

Posted On October 14, 2018

Alabama Public Radio | Friday, October 12, 2018

Categories: Generations, Keeping It Real

Many Baby Boomers starting businesses instead of retiring to rockers

Posted On July 30, 2018

As millennials take over the workforce and Generation X moves into management, Baby Boomers are ready to slide off into retirement. But what if they don’t? Citing a 2018 small business trends surveyby Guidant Financial, Forbes noted in a recent piecethat instead of retiring, many Baby Boomers are doubling down. While Guidant’s parameters for the […]

Categories: Baby Boomers, Blog, Workplace

Lifeguarding isn’t just for the young anymore

Posted On July 13, 2018

They were the cool kids, the kids we aspired to be. They sat atop their chair, with their mirrored sunglasses and tan skin, twirling a whistle around their finger and reminding us, once again, to stop running and stop hanging on the rope by the diving well. One day, we told ourselves, we’ll be lifeguards […]

Categories: Baby Boomers, Blog, Parenting, Work, Workplace

Pop the bubble: the value of inclusive decision-making

Posted On May 14, 2018

In my last “What’s Working with Cam Marston” episode, we looked at the value of reverse mentoring. Forbes contributor Erik Larson goes one step further, however: For the best chance at desired results, younger employees need to be part of the decision-making process. A study by Larson’s company, Cloverpop, found that inclusive teams arrive at […]

Categories: Baby Boomers, Blog, Generation Y / Millennials, Workplace

‘This is not the Army:’ Why reverse mentoring can be beneficial for your business

Posted On May 10, 2018

What can we learn from millennials? The best flavor Frappuccino at Starbucks? What all the emojis mean? The appeal of a standing desk? Actually, at least one 60-something CEO believes there’s a lot more we can learn from millennials. That’s why he’s accepted one as a mentor. Mark Tibergien, CEO of Pershing Advisor Solutions, says […]

Categories: Baby Boomers, Generation Y / Millennials, Podcast, Workplace

Sticking to a succession plan and overcoming an ‘epidemic of spinelessness’

Posted On April 18, 2018

The first step to succession planning, as with so many other things, is realizing you have a problem. Succession planning expert Wayne Rivers, our guest in this week’s episode of “What’s Working with Cam Marston,”has seen it all play out many times: An aging business owner tells his son he’s going to turn the company […]

Categories: Downloadable Media, Entrepreneurship, Generations, Podcast, Workplace

With Baby Boomers in Golden Years, ‘gray divorces’ are on the rise

Posted On April 2, 2018

As America’s Baby Boomers settle into retirement, it’s time for them to finally reap the rewards of their decades of hard work, take that trip they’ve been putting off, sleep in while the working world is racing itself to the office, enjoy spoiling the grandkids. And, increasingly, to get a divorce. According to the Pew […]

Categories: Baby Boomers, Wealth

Boomers and millennials find common ground — on vacation

Posted On March 1, 2018

Many Baby Boomers think millennials are lazy, coddled and have entitlement issues. Many millennials find Baby Boomers out of touch, technologically illiterate and over-judgmental. Frank Sinatra or Kanye West. All in the Family or The Walking Dead. Encyclopedias and card catalogues or the internet and smartphones. These two generations can’t have any common ground, can […]

Categories: Baby Boomers, Generation Y / Millennials, Travel

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