Because betting on Social Security is like standing on 15 when the house has an ace showing.

Posted On July 30, 2015

The Government Accountability Office’s 2013 Survey of Consumer Finances has revealed a rather frightening statistic: About half the U.S. population age 55 or older has no retirement savings. The GAO report found that 48 percent of households age 55 or older have some retirement savings; 23 percent have a defined benefit plan – which typically […]

Categories: Baby Boomers, Retirement

You Can’t Judge Every Individual By His Generation

Posted On April 28, 2015

We live in a digital age, so it only stands to reason that Millennials will be quicker to adapt and integrate new technologies into their everyday lives than Baby Boomers and Generation Xers. The folks at Millward Brown Digital set out to test that theory, but instead found something far more elemental: You can’t judge […]

Categories: Advertising, Baby Boomers, Generation X, Generation Y / Millennials, Generations

The Boomer List: The stories of a generation

Posted On October 21, 2014

As I mentioned a couple of weeks ago, PBS has a new documentary film, The Boomer List, which provides a look at life from the perspective of 19 famous Boomers. I had a chance to watch it and I think it is worth the 1:22 of your time. The film doesn’t have a specific point […]

Categories: Baby Boomers

American Masters: The Boomers List – tune in Tuesday

Posted On September 22, 2014

A departure from my typical blogging, to encourage you to watch the premiere of the PBS documentary “American Masters: The Boomers List” tomorrow night (Sept. 23).  Or at least set your DVR.  The film showcases 19 iconic boomers – one born every year of the generation – and promises to provide an interesting perspective on […]

Categories: Baby Boomers, Uncategorized

If there’s one thing for certain, it’s not taxes

Posted On July 22, 2014

Don’t tell the Baby Boomers, but despite their numbers and impact on the world, they are not going to live forever. Apparently the most universal of truths is contributing to the latest in Boomer-driven business trends: eco-friendly burials. At least that’s what the Associate Press is telling us. According to “Eco-friendly burials gain favor among […]

Categories: Baby Boomers, Generation Y / Millennials

Technology and the elderly – a growing market

Posted On June 26, 2014

Older workers sometimes feel displaced by younger workers who are more tech-savvy, having grown up in a mobile-oriented world. But those same aging Boomers are creating business opportunity for technology companies. As this San Francisco Gate article points out, Boomers want to be using technology to make their lives better and more enjoyable…but they have […]

Categories: Baby Boomers, Product Design

Snapshot of the generational gap: Humans of New York

Posted On June 24, 2014

Have you followed Humans of New York? Photographer Brandon Stanton takes portraits of random individuals and asks them a question or two. The answers appear at the photo captions. It’s utterly captivating art and social commentary. Every so often an image will strike a nerve with HONY followers as with this recent portrait. Or more […]

Categories: Baby Boomers, Generation Y / Millennials, Workplace

Youngest Boomers initiated into AARP

Posted On June 12, 2014

We are almost halfway through 2014, which means that in six short months every member of the Boomer generation will have turned 50. Orange is the new black, 50 is the new 40. So when the membership cards arrive in their mailboxes, these new AARP recruits will be welcomed with promotions aimed at enticing them […]

Categories: Baby Boomers, Retirement, Succession Planning

Older and younger workers have similar interest in workplace flexibility

Posted On May 27, 2014

Technology has enabled a virtual world that Boomers and Matures never imagined, and one that Millennials and Xers have come to expect–especially in the white collar workplace. Why should someone be tied to a desk all day if their peers are not in the same office, or even the same time zone?  What difference does […]

Categories: Baby Boomers, Generation X, Matures, Workplace

Millennials and Boomers may work alike, but they don’t vote alike. Or do they?

Posted On May 8, 2014

I am frequently asked whether the differences in the generations are true differences or simply differences between ages.  It is also a common belief that individuals grow more conservative as they grow older, however statistics do not necessarily bear that one out.  The Pew Research Center recently reviewed 30 years of voting trends, comparing the […]

Categories: Baby Boomers, Generation Y / Millennials, Voting Behavior

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