OK, Boomer: iGen strikes back

Posted On December 2, 2019

If you are of a certain age and like to share your opinions on open social media platforms like Twitter, you may have come across a cryptic response: “OK, Boomer.” It should not be mistaken as acquiescence. You have just been given a two-word slap-down by the younger generation, a phrase that has taken on […]

Categories: Baby Boomers, Generation X, Generation Y / Millennials, Generations, iGen

Think you know iGen? You might need to think again

Posted On September 9, 2019

What do you think of when you think of iGen? A bunch of teens glued to their devices, posting selfies to SnapChat and following the latest trendsetters on YouTube? Maybe you don’t know them as well as you think. A report from the British Institute for Practitioners in Advertising referenced at PRWeek.com recently found that […]

Categories: Generations, iGen

Why an 8-way championship isn’t a “participation trophy”

Posted On June 10, 2019

You knew it was coming. You hoped it wouldn’t, but you knew better. When the Scripps National Spelling Bee ended in an eight-way tie for first place last week, it was only a matter of time before the cries of “participation trophies” rang out over the internet. And we’re talking minutes, not days. While the […]

Categories: iGen

Fearing Social Security insolvency? iGen could be coming to the rescue

Posted On May 24, 2019

We all know about the danger that the sheer size of the retiring Baby Boomer generation poses to many social programs set up to ease their golden years. Forecasting the date of the ultimate demise of Social Security and Medicare is almost a cottage industry. But there may be good news on the horizon. And […]

Categories: Blog, iGen

‘A passion project:’ Varsity Brands not only sells sports gear, but works to create school spirit

Posted On February 19, 2019

With iGen following in the digital footsteps of the millennial generation, having grown up with technology at their fingertips as a primary source of communication, many of us Generation X parents find ourselves desperately seeking outlets that will force them into face-to-face social interaction. And many of us are turning to team sports. Our guest […]

Categories: Entrepreneurship, iGen, Podcast, Product Design, What's Working with Cam Marston

Today’s iGen teenagers may be better equipped for the world than we think

Posted On January 7, 2019

You’ve seen the students from Florida’s Marjory Stoneman Douglas High on TV since the terrible shooting at their school last spring. Regardless of what you think of the stance they’ve taken on gun control, it’s difficult not to admire the initiative these teenagers have shown in organizing the #NeverAgain movement and the way they’ve handled […]

Categories: Blog, iGen

We’ve seen the millennial office, but what will an iGen workspace look like?

Posted On November 26, 2018

We’ve spent a good bit of time in this space discussing the aspects of a millennial workspace. But perhaps, with iGen now starting to enter the workforce, we should consider what they will want in an office as well. Beatriz Sanchez, a contributor at globalfurnituregroup.com, did just that recently, and the picture she paints is […]

Categories: Generation Y / Millennials, iGen, Workplace

Is iGen the “first truly post-Christian generation?”

Posted On February 8, 2018

It’s been 136 years since Friedrich Nietzche declared that “God is dead.” Despite the revelations of the Enlightenment, however, Christianity, Judaism, Islam and other forms of religion have survived and prospered around the world. Now, over a century later, one study suggests iGen may be looking to finish the job. In a recent study by […]

Categories: iGen

I Don’t Want to Grow Up, I’m an iGen Kid

Posted On October 6, 2017

So it appears today’s teens are doing less. According to various studies and surveys, fewer of them are driving or working part-time jobs. Are they just lazy? Fewer of them are drinking, having sex or getting pregnant. Are they more responsible than previous generations at that age? In a recent piece for CNN, San Diego […]

Categories: iGen, Parenting

iGen wants, more than anything, to be unique.

Posted On June 12, 2017

We’re all concerned about finding out what millennials want, and with good reason. They are the largest segment of the workforce and the largest segment of consumers. But it would also be wise to have an eye focused on what’s coming behind them. Some call them Generation Z, or iGen, while Skyler Huff of millennialmarketing.com […]

Categories: iGen

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