Increasing 401k Plan Contributions – Our Successful Campaign

Posted On November 14, 2019

Showing off a bit of our work with an independent recordkeeper who we’re working with to increase plan contributions in test groups. This will be seen by 20-24 YO Males Enrolled in their plan. It will arrive to them via email and USPS on / near the same day. You should ask, “Is it working?” […]

Categories: Financial Services, Product Design, Work

‘A passion project:’ Varsity Brands not only sells sports gear, but works to create school spirit

Posted On February 19, 2019

With iGen following in the digital footsteps of the millennial generation, having grown up with technology at their fingertips as a primary source of communication, many of us Generation X parents find ourselves desperately seeking outlets that will force them into face-to-face social interaction. And many of us are turning to team sports. Our guest […]

Categories: Entrepreneurship, iGen, Podcast, Product Design, What's Working with Cam Marston

Process is as important to building boats as winning football championships

Posted On January 15, 2019

To excel in the world of college football, Alabama coach Nick Saban is famous for focusing on what he calls “the process.” He doesn’t worry over the end result as much as he does about completing the steps he knows it will take for his team to get there. That emphasis on process is also […]

Categories: Product Design, What's Working with Cam Marston, Workplace

Getting creative: How to know when you need outside help

Posted On May 23, 2018

What is creativity? The answer to that question will be different depending upon who you ask. But to Rich Sullivan, CEO of Red Square Agency in Mobile, it’s really quite simple. “Really, creativity to me is the ability to adapt,” Sullivan says, “the ability to take what’s happened — facts and experiences and trends that […]

Categories: Advertising, Podcast, Product Design

Do millennials have us motoring to a sharing economy?

Posted On July 12, 2017

How important is your car? Most of us would say, “very.” We are a nation that loves the freedom of private automobiles. It may surprise you, then, to hear that 30 percent of millennials who responded in a Goldman Sachs survey had no plans to buy a car. Another 25 percent said that while a […]

Categories: Automotive, Generation Y / Millennials, Product Design

25% of the US Population and Spending $200 Billion Annually by 2017

Posted On June 26, 2016

I’ve written a lot in this space about the millennial workplace, but appealing to employees is only part of a company’s challenge in dealing with generational transition. Even more important is adjusting to the millennial consumer. Forbes contributor Micah Solomon is calling 2016 “The Year of the Millennial Consumer,” noting that millennials make up 25 […]

Categories: Generation Y / Millennials, Product Design

Do-it-yourself customer service? Yay or nay

Posted On October 16, 2014

Back in the day, if a customer had a question, she went to the office or store and spoke to the manager.  Perhaps she called on the phone. Either way it was a one-to-one conversation. The same was true with making a purchase. A person selected what they wanted, brought it to the checkout and […]

Categories: Product Design, Work, Workplace

How are brands adjusting to new generations?

Posted On September 2, 2014

Much of my work consists of helping people connect. Whether it is businesses with consumers or employers with employees, the underlying need is for individuals or groups to find a common ground for authentic communication. Sometimes, however, the conversation goes meta and we’re talking about how a brand can make that connection to the individual. […]

Categories: Advertising, Product Design

Texting while driving…golf carts

Posted On August 14, 2014

Golf courses have a problem. Young professionals simply aren’t hitting the links with the same regularity as their Xer and Boomer predecessors. The New York Times reports that in 2013, only 22 percent of travelers under 33 played golf when they stayed at a resort, compared with 42 percent of baby boomers. And resorts are […]

Categories: Entrepreneurship, Generation Y / Millennials, Product Design

Technology and the elderly – a growing market

Posted On June 26, 2014

Older workers sometimes feel displaced by younger workers who are more tech-savvy, having grown up in a mobile-oriented world. But those same aging Boomers are creating business opportunity for technology companies. As this San Francisco Gate article points out, Boomers want to be using technology to make their lives better and more enjoyable…but they have […]

Categories: Baby Boomers, Product Design

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