Increasing 401k Plan Contributions – Our Successful Campaign
Posted On November 14, 2019
Showing off a bit of our work with an independent recordkeeper who we’re working with to increase plan contributions in test groups. This will be seen by 20-24 YO Males Enrolled in their plan. It will arrive to them via email and USPS on / near the same day. You…
Categories: Financial Services, Product Design, Work
‘A passion project:’ Varsity Brands not only sells sports gear, but works to create school spirit
Posted On February 19, 2019
With iGen following in the digital footsteps of the millennial generation, having grown up with technology at their fingertips as a primary source of communication, many of us Generation X parents find ourselves desperately seeking outlets that will force them into face-to-face social interaction. And many of us are turning…
Categories: Entrepreneurship, iGen, Podcast, Product Design, What's Working with Cam Marston
Process is as important to building boats as winning football championships
Posted On January 15, 2019
To excel in the world of college football, Alabama coach Nick Saban is famous for focusing on what he calls “the process.” He doesn’t worry over the end result as much as he does about completing the steps he knows it will take for his team to get there. That…
Categories: Product Design, What's Working with Cam Marston, Workplace
Getting creative: How to know when you need outside help
Posted On May 23, 2018
What is creativity? The answer to that question will be different depending upon who you ask. But to Rich Sullivan, CEO of Red Square Agency in Mobile, it’s really quite simple. “Really, creativity to me is the ability to adapt,” Sullivan says, “the ability to take what’s happened — facts…
Categories: Advertising, Podcast, Product Design
Do millennials have us motoring to a sharing economy?
Posted On July 12, 2017
How important is your car? Most of us would say, “very.” We are a nation that loves the freedom of private automobiles. It may surprise you, then, to hear that 30 percent of millennials who responded in a Goldman Sachs survey had no plans to buy a car. Another 25…
Categories: Automotive, Generation Y / Millennials, Product Design
25% of the US Population and Spending $200 Billion Annually by 2017
Posted On June 26, 2016
I’ve written a lot in this space about the millennial workplace, but appealing to employees is only part of a company’s challenge in dealing with generational transition. Even more important is adjusting to the millennial consumer. Forbes contributor Micah Solomon is calling 2016 “The Year of the Millennial Consumer,” noting…
Categories: Generation Y / Millennials, Product Design
Do-it-yourself customer service? Yay or nay
Posted On October 16, 2014
Back in the day, if a customer had a question, she went to the office or store and spoke to the manager. Perhaps she called on the phone. Either way it was a one-to-one conversation. The same was true with making a purchase. A person selected what they wanted, brought…
Categories: Product Design, Work, Workplace
How are brands adjusting to new generations?
Posted On September 2, 2014
Much of my work consists of helping people connect. Whether it is businesses with consumers or employers with employees, the underlying need is for individuals or groups to find a common ground for authentic communication. Sometimes, however, the conversation goes meta and we’re talking about how a brand can make…
Categories: Advertising, Product Design
Texting while driving…golf carts
Posted On August 14, 2014
Golf courses have a problem. Young professionals simply aren’t hitting the links with the same regularity as their Xer and Boomer predecessors. The New York Times reports that in 2013, only 22 percent of travelers under 33 played golf when they stayed at a resort, compared with 42 percent of…
Categories: Entrepreneurship, Generation Y / Millennials, Product Design
Technology and the elderly – a growing market
Posted On June 26, 2014
Older workers sometimes feel displaced by younger workers who are more tech-savvy, having grown up in a mobile-oriented world. But those same aging Boomers are creating business opportunity for technology companies. As this San Francisco Gate article points out, Boomers want to be using technology to make their lives better…
Categories: Baby Boomers, Product Design