Brew on this. Baby Boomers and beer sales

Posted On August 15, 2013

Target marketing based on age groupings is nothing new – advertising companies have been doing it for ages. However, this approach by Heineken struck me as particularly interesting from a generational perspective. The Heineken Ideas Brewery is in itself a great concept for the younger generations as it is allows…

Categories: Baby Boomers, Blog, Product Design

Marketer recognizes connection between oldest and youngest generations in the workplace

Posted On July 9, 2013

I’ve long recommended that employees connect younger employees with the elder statesmen (and women) of the company – either in addition to or instead of the traditional “next level up” mentor system. From a generational perspective, it seems that this youngest generation in the workforce has a sense of idealism…

Categories: Baby Boomers, Generations, Product Design, Workplace

Gen X oft-overlooked, but potentially valuable market

Posted On June 27, 2013

In a recently issued report, “Life insurers cast the net wider net for growth: Enter Gen X” the Deloitte Center for Financial Services touches on many of the reasons why life insurers should put more resources behind targeting Generation X buyers, a  market segment they have typically eschewed. The report…

Categories: Blog, Product Design

Boomers leaving the workforce, but not backing down as consumers

Posted On May 30, 2013

You have to appreciate the irony of a totally younger generation communication tool being used to explain an older generation.  Check out this info graphic/comic  that attempts to convince advertisers and businesses that their traditional target demographics are not aligned with the actual buying power in the country today. There…

Categories: Baby Boomers, Blog, Product Design

Chevy Rolls Out Cars for Millennials

Posted On January 17, 2012

Following extensive market research, Chevrolet has designed two new models just for Millennials. As we’ve noted before, Millennials have proven to be less enthusiastic about automobiles than previous generations. They put off getting drivers licenses and say they prefer other forms of transportation. To make a car that Millennials could…

Categories: Automotive, Product Design

Millennials: The Movie

Posted On April 23, 2012

Marketers and advertisers have all the reading material on Millennials they could ever want, in the form of books, surveys, and market research. Now, a new unit of NBCUniversal called Curve Films has produced a film that documents Millennials’ outlook and position in the marketplace. The film, “Y Now,” is…

Categories: Blog, Product Design

Millennials Going Cashless

Posted On July 11, 2012

Millennials expect technology to do just about everything for them. They even expect it to take the place of cash in the near future, according to a Visa survey.  80% of Millennials already shop online. Another 63% uses the Internet for financial transactions. 19% use their cell phones for that…

Categories: Blog, Downloadable Media, Product Design

Macy’s Makeover for Millennials

Posted On October 25, 2012

Macy’s, the venerable department store giant, is launching 13 new clothing brands and expanding 11 others to appeal to Millennial shoppers. Macy’s CEO Terry Lundgren predicts Millennials will be “the single biggest purchasing group, bigger than the Baby Boomers,” and declares, “We must be the place of choice for this…

Categories: Product Design

Millennial Votes Driven by Branding, Social Media

Posted On November 1, 2012

The recent Intelligence Group survey of Millennials found that they interact with candidates and political parties in the same way the interact with their favorite brands: through causes and social media. In Millennials, the president of the Group sees “little distinction between airing their support for a candidate, a cause,…

Categories: Product Design, Voting Behavior

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