Boomer’s Influence on Politics Coming to an End? And Will the Younger Gens go the Other Way?
Posted On November 2, 2016
Millennials have made their voices heard in this year’s contentious presidential election, mostly through the vociferous support for Democratic primary candidate Bernie Sanders – a phenomenon I explored in a blog back in May. After Sanders fell in the primary to Hillary Clinton, their level of support for the Democratic nominee may play a role […]
Categories: Baby Boomers, Generation X, Generation Y / Millennials, Voting Behavior
Millennials keep us guessing at the polls
Posted On December 18, 2014
Harvard shocked the pollsters a week before the election with its report that Millennials favored the GOP. And then the Millennials went out and voted Democrat—at least 55% of them did. While still a majority, that represents a significant shift from 2012. Are Millennials becoming more conservative as they age? And if so, is that […]
Categories: Generation Y / Millennials, Voting Behavior
Millennials and Boomers may work alike, but they don’t vote alike. Or do they?
Posted On May 8, 2014
I am frequently asked whether the differences in the generations are true differences or simply differences between ages. It is also a common belief that individuals grow more conservative as they grow older, however statistics do not necessarily bear that one out. The Pew Research Center recently reviewed 30 years of voting trends, comparing the […]
Categories: Baby Boomers, Generation Y / Millennials, Voting BehaviorGenerational Vote Post-Mortem
Posted On November 13, 2012
Now that the 2012 election is over, the generational breakdown of the vote is no longer a matter of speculation but one of record. Exit polling tells which age groups showed up and for whom they voted, a long with a raft of other demographic data. One of the key questions we looked at going […]
Categories: Voting BehaviorMillennial Voters think Globally, Not about their Pocketbooks
Posted On October 30, 2012
In an earlier post, we looked at the disconnect between Millennials’ nearly 2-to-1 support for the incumbent and their economic condition (struggling), which would typically incline them to vote against the incumbent. We noted that Millennials are not as dissatisfied with their status as many might believe and are driven in large part by social […]
Categories: Menu 1, Recession Economy, Voting BehaviorMillennial Votes Driven by Branding, Social Media
Posted On November 1, 2012
The recent Intelligence Group survey of Millennials found that they interact with candidates and political parties in the same way the interact with their favorite brands: through causes and social media. In Millennials, the president of the Group sees “little distinction between airing their support for a candidate, a cause, a team, a movie, a […]
Categories: Product Design, Voting BehaviorFinal Look at Election Demographics
Posted On November 6, 2012
Almost exactly one year ago, Pew took a generational look at the coming election and found a distinct generation gap: the preferences of the youngest and the oldest groups of voters were distinctly at odds. A year and billions of dollars of campaigning has altered that basic equation only slightly. Pew’s final look at the […]
Categories: Generations, Matures, Voting BehaviorMillennials Weigh In
Posted On September 27, 2012
The political potential of Millennials has begun to be realized across the globe in the last few years, as they reach adulthood and voting age. In the Middle East, younger generations are seen as largely responsible for the social-media fueled Arab Spring and Green Revolution. In Europe, Millennials affected by the economic crisis have taken […]
Categories: Voting Behavior