Disaster recovery businesses have to be prepared for anything (and your business should be, too)
Posted On March 27, 2020
Did you know that, according to government statistics, nearly 70 percent of businesses affected by a major disaster will go out of business within the next two years? Russell Fountain’s business is to help companies and organizations avoid that fate. Our guest in a recent episode of “What’s Working with…
Categories: What's Working with Cam MarstonBoards by the Bay: How a nationally famous skateboard builder created his brand in Fairhope, Alabama
Posted On March 23, 2020
Did you know there is a nationally famous builder of skateboards right across the bay in Fairhope, Alabama? I’m guessing you probably didn’t, and Bear Walker would just as soon keep it that way. Walker, our guest in the latest episode of “What’s Working with Cam Marston,” doesn’t publicize the…
Categories: What's Working with Cam MarstonBuilding quarterbacks, and a business, from the turf up
Posted On March 10, 2020
If you watched Daniel Jones or Gardner Minshew play in the NFL this year, or if you’ve followed Jake Fromm or Shea Patterson in the college ranks, you’ve seen the work of David Morris and his company, QB Country. Morris, who joined us in a recent episode of “What’s Working…
Categories: What's Working with Cam MarstonThe comfort and challenges of running a family-owned business
Posted On March 6, 2020
There’s something special about a family-owned business. And in many of them, no one knows that better than the employees. “I think when you have a family-owned business, I think you get very close to employees, especially employees that have been around a really long time,” said Brent Barkin, president…
Categories: Entrepreneurship, What's Working with Cam Marston
Why advertising can be important for law firms — and their clients
Posted On February 22, 2020
If you drive in Alabama or watch TV or listen to the radio, you have seen or heard an advertisement for a personal injury lawyer. They’re everywhere – on billboards, on the sides of buses, in newspapers and magazines, maybe even embedded beneath the lacquer on the tables in a…
Categories: What's Working with Cam MarstonHow our love for pets is changing the veterinary industry
Posted On February 20, 2020
Pets have become an increasingly important part of American life. Pet ownership has grown from 56 percent of the households in this country in 1988 to about two-thirds of them today. More pets means more demand for veterinarians. But those larger numbers of pet owners also have different priorities than…
Categories: What's Working with Cam MarstonWhy advertising can be important for law firms — and their clients
Posted On February 5, 2020
If you drive in Alabama or watch TV or listen to the radio, you have seen or heard an advertisement for a personal injury lawyer. They’re everywhere – on billboards, on the sides of buses, in newspapers and magazines, maybe even embedded beneath the lacquer on the tables in a…
Categories: What's Working with Cam MarstonFor selling whiskey, a bootlegger’s story helps, but the proof’s in the bottle
Posted On January 17, 2020
How important is a good story to branding? It certainly doesn’t hurt. In a crowded marketplace for whiskey, a great story helps set Clyde May’s Alabama Style Whiskey apart. May was a bootlegger who never sold a legal bottle in his life. But he was also an innovator who found…
Categories: What's Working with Cam MarstonHow specialty milkshakes and a lot of work brought growth (and Mark Cuban) to The Yard
Posted On January 12, 2020
What does it take to win on Shark Tank? What does it take to create a successful business in the same space where others in the same industry have failed? Chelsea and Logan Green can answer both those questions. The owners of The Yard Milkshake Bar, our guests in the…
Categories: What's Working with Cam MarstonThe key to a happier new year: Gratitude
Posted On January 3, 2020
Gratitude is important. We have an entire holiday built around it (Thanksgiving isn’t just about turkey, you know). But how many of us actually give thanks on a daily basis? As we come to the close of another holiday season, Christmas 2019 and New Year’s 2020, we stepped away from…
Categories: What's Working with Cam Marston