Craft Liquor – Competing for the Massive Millennial Market – Bob Angus of Standard Proof Whiskey

Posted On March 8, 2021

Over thirty percent of all whiskey is consumed by the Millennials. Bob Angus runs Standard Proof Whiskey in Nashville and is gaining customers in this coveted consumer group by developing craft rye whiskeys with innovative expressions designed to catch their attention. I’ve tried a couple and they’re GOOD. We get him to tell his story and explain his strategies to catch their attention. If you like a good rye you’ll love this show.

Check out this episode!

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