Greer Myers and his team envisioned better methods for palliative care. They combed through enormous amounts of data, interviewed palliative care patients and families, and set up a plan to refine the process. Their hunches paid off. His team’s company, Turn Key Health, revealed opportunities to make the end of life process easier and cheaper on all parties involved. So they announced their findings and put their company up for sale and, viola, it was a snapped up. From beginning to end in five short and very busy years – just like they had planned.