When Mary Beth visited market, buyers told her what they wanted. She listened, dummied up some bags using paper and tape, and about a year later had 17,000 of her creations in storage around Fairhope, Alabama after the container arrived from China. It was Go Time. Today her bags and totes are available nationwide in boutique retailers as well as national department stores. It’s a story of listening to your customer, methodical preparation, family support, and accepting a bit of risk.