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Mobilian BJ Scott Understands Personal Branding. It’s Key to Managing her Fame in Europe

Posted On July 5, 2021

South Alabama remains just under the surface of Beverly Jo (BJ) Scott. Born and raised near Mobile, BJ is now famous in Belgium with her face on billboards and on the sides of busses. Her celebrity comes from her remarkable talent as a singer-songwriter, her own radio and TV show, and her “what you see is what you get” approach to coaching singers on Belgium’s version of The Voice. She also considers herself a “worldly American” which is a rare thing and endears her to her fans. Hear how she manages her fame and maintains a genuine appeal. 

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