Motivating the “What’s In It For Me?” Workforce

Posted On March 19, 2015


Manage across the generational divide and increase profits.

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Manage across the generational divide and increase profits.

First printed in 2005 and reprinted in 2007 the book describes the formative components of each of the generations in today’s workplace and interviews workplace leaders who are successfully addressing these issues. Offering insights and solutions to the challenges, Motivating the “What’s In It For Me?” Workforce offers quizzes and suggested reading lists for more information.

From the inside flap:All generations are not alike. While Baby Boomers base their vision of professional success on climbing hierarchical corporate ladders, Gen-X and New Millennial workers view success quite differently. These younger workers care little for tradition, placing a higher value on individuality, personal freedom, and the professional flexibility and creativity it takes to succeed in a globalized economy.

This generational divergence creates a communication challenge for many of today’s managers. The promise of slowly climbing the company ladder no longer has the motivational force it once did, and the traditional management structure is quickly slipping into obsolescence. Younger workers are less loyal to their organizations, quicker to adapt to cultural and technological changes, and more possessive of their free time.

In Motivating the “What’s In It For Me?” Workforce, Cam Marston reveals how to diffuse the conflict between managers with one set of expectations and employees with another. He shows managers how to deal with differing generational expectations regarding promotions, incentives, recognition, and prioritization of work itself, bridging the gap between managers raised in one tradition and workers raised in another.

Based on his long experience consulting with and interviewing managers and workers of every age, Marston provides detailed guidance on motivating every employee to achieve peak performance—no matter what generation they belong to. Packed with guidance on bringing the generations together to achieve organizational success, this practical guide offers concrete steps for solving generational problems in any workplace.

It takes more to motivate today’s “What’s In It For Me?” workforce, but connecting with younger generations is vital for any manager’s success—as well as any organization’s. Marston helps you bridge that gap, so you can get more out of every worker, no matter their age and attitude.

Additional information

Weight 14.9 oz
Dimensions 23.49 × 16.19 × 2.22 cm