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T. Bruce MacKinnon Teaches Us how to Dominate a Niche Market

Posted On October 18, 2021

T. Bruce MacKinnon is the President of Elevator World, Inc. With offices across the globe, the HQ is in Mobile, Alabama where their team puts out several publications throughout the year focusing on the elevator industry. While the business of elevators is certainly interesting, what MacKinnon offers in our conversation is a tutorial on how to dominate a niche market – something which he and his family know quite well. 

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