Brew on this. Baby Boomers and beer sales

Posted On August 15, 2013

Target marketing based on age groupings is nothing new – advertising companies have been doing it for ages. However, this approach by Heineken struck me as particularly interesting from a generational perspective. The Heineken Ideas Brewery is in itself a great concept for the younger generations as it is allows…

Categories: Baby Boomers, Blog, Product Design

Boomers bitten by the entrepreneurial bug

Posted On August 13, 2013

Whether it is due to fears about the economy, finally getting tired of the corporate grind, or simply a desire to stay busy in retirement, it seems more and more Baby Boomers are putting on the entrepreneur’s cap.  In fact, the Rapid City Journal recently profiled a Boomer entrepreneur whose…

Categories: Baby Boomers, Work

Boomers feeding restaurant creativity

Posted On August 6, 2013

For years, economists and generational experts have been talking about the business impact that will come as Baby Boomers retire in droves.  Entire industries have emerged to handle the needs of this enormous generation as it ages out of the work world and into some semblance of retirement – be…

Categories: Baby Boomers, Blog, Work

Don’t forget about the Boomers – financial advisor needs continue to grow

Posted On July 23, 2013

I work with a good deal of financial advisory firms, many of which are grappling with how to attract and engage younger investors to maintain a strong continuity of client base. And while this is increasingly important, it is also worth noting that the financial advisory needs of the Baby…

Categories: Baby Boomers, Financial Services

Marketer recognizes connection between oldest and youngest generations in the workplace

Posted On July 9, 2013

I’ve long recommended that employees connect younger employees with the elder statesmen (and women) of the company – either in addition to or instead of the traditional “next level up” mentor system. From a generational perspective, it seems that this youngest generation in the workforce has a sense of idealism…

Categories: Baby Boomers, Generations, Product Design, Workplace

What makes a good work environment for Baby Boomers? Ask the NIH

Posted On July 2, 2013

A lot of HR time is spent figuring out how to attract the best and brightest young talent – what are the perks and expectations that can bring the next workforce stars to your business?  The AARP, however, wanted to know who was doing a good job attracting the bright,…

Categories: Baby Boomers, Generation Y / Millennials, Workplace

Boomer suicide rate on the rise – generational norms may play a part

Posted On June 25, 2013

The Washington Post published an interesting – and alarming – story about the increase in suicide attempts among the Baby Boomer generation. According to the article, some of this increase follows a natural trend toward suicide among older individuals, however the actual rate of suicide has also increased – in…

Categories: Baby Boomers, Training Industry

Boomers leaving the workforce, but not backing down as consumers

Posted On May 30, 2013

You have to appreciate the irony of a totally younger generation communication tool being used to explain an older generation.  Check out this info graphic/comic  that attempts to convince advertisers and businesses that their traditional target demographics are not aligned with the actual buying power in the country today. There…

Categories: Baby Boomers, Blog, Product Design

Despite warnings, many businesses still not ready for changing of the guard

Posted On May 28, 2013

Secession planning is an important part of any organization’s business strategy, and the onslaught of Baby Boomers entering retirement has been woven into news reports for several years now.  So why did a recent study by executive search firm Odgers Berndston find that nearly 60% of executives surveyed were unprepared…

Categories: Baby Boomers, Generations, Succession Planning

Social Media, Etiquette, and Common Sense

Posted On May 14, 2013

When I was growing up a popular show on PBS had a song that teased “one of these things is not like the others, one of these things just isn’t the same.”  It’s becoming clear that etiquette, common sense and social media just do not belong in the same sentence…

Categories: Baby Boomers, Downloadable Media

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