Chevy Rolls Out Cars for Millennials

Posted On January 17, 2012

Following extensive market research, Chevrolet has designed two new models just for Millennials. As we’ve noted before, Millennials have proven to be less enthusiastic about automobiles than previous generations. They put off getting drivers licenses and say they prefer other forms of transportation. To make a car that Millennials could…

Categories: Automotive, Product Design

Boomers Still Buying Cars

Posted On May 15, 2012

The love affair between Baby Boomers and their cars has never grown cold. Boomers, the first generation with a car in the driveway for every driver in the family, continue to be automakers’ steady date. While Millennials have been relatively reluctant to embrace their own sets of wheels, carmakers have…

Categories: Automotive, Baby Boomers

Millennials Transform Car Buying

Posted On August 9, 2012

We’ve noted here that Millennials have a different attitude towards cars than previous generations and they have a different approach to retail and buying, as well. An analysis by MSN Autos explains how Millennials are changing the way we buy and sell cars. Dealers and sales associates should take note…

Categories: Automotive, Blog, Generations

“Generation Walk”

Posted On March 31, 2012

Selling to Millennials poses a special set of challenges, especially for older generations. But those marketing and selling cars to Millennials have an even higher bar to clear: Millennials are just not that interested in driving or owning automobiles. According to the New York Times, less than half of teenagers…

Categories: Blog, Recession Economy

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