Generational mix-up? Bloomberg Businessweek campaign causes a stir

Posted On June 20, 2013

The first rule of advertising is to know your target audience. The second rule should be a no-brainer:  don’t actively offend them. Somewhere on the way to being creative Bloomberg Businessweek advertisers seem to have forgotten rule number two. In a “funny if it didn’t happen to you” subscription campaign,…

Categories: Advertising, Generations, Recession Economy

Gen X: The Foreclosure Generation

Posted On January 15, 2013

A new study by the St. Louis Fed takes a look at the housing crisis, particularly foreclosures, and finds a mixture of predatory lending and household overreach to blame. The hardest-hit demographic has been Generation X and, according to the Fed, Xers share some of the blame. Generation X has…

Categories: Home Ownership, Real Estate, Recession Economy

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