Gen X Surpassing Boomers in Cosmetic Surgery

Posted On December 22, 2011

Although Baby Boomers are known as the “forever young” generation, Generation X has now surpassed them in seeking cosmetic surgery and other procedures that help maintain a youthful appearance. According to the American Society for Aesthetic Plastic Surgery, Gen Xers (now aged 31-45) accounted for 43% of all aesthetic surgical…

Categories: Baby Boomers

Millennials: The Movie

Posted On April 23, 2012

Marketers and advertisers have all the reading material on Millennials they could ever want, in the form of books, surveys, and market research. Now, a new unit of NBCUniversal called Curve Films has produced a film that documents Millennials’ outlook and position in the marketplace. The film, “Y Now,” is…

Categories: Blog, Product Design

Millennial Diversity

Posted On April 26, 2012

Millennials share a few common characteristics but can’t all be lumped together and stereotyped, according to study by the Boston Consulting Group. “The Millennial Consumer: Debunking Stereotypes” is based on a survey of 4,000 Millennials and 1,000 from older generations. The study found a few shared traits, most notably an…

Categories: Downloadable Media

Millennial Buying Trends

Posted On July 18, 2012

We may think of Millennials as impulse buyers looking for instant gratification and the latest “in” thing, but they are turning into careful shoppers who compare prices and hunt for bargains, according to an AdAge analysis of SymphonyIRI surveys. In truth, Millennials have always gravitated to offerings that were free…

Categories: Blog

Millennials and the Evolution of Buying

Posted On July 31, 2012

As we’ve noted, Millennials have deferred or avoided major purchases such as cars and homes and turned away from the traditional retail, recording, video, and television businesses. They hunt for discounts, deals, freebies, and near-free (99¢) pricing. Now several commentators have suggested that technology has altered the generation’s approach to…

Categories: Blog

Gen X’ers Surpassing Boomers in Credit Card Use

Posted On August 16, 2012

In one of the first signs of the coming economic sunset of the Baby Boomers, Generation X has surpassed the Baby Boomers in few key indicators of credit card activity. According to Cardbeat, Xers now exceed Boomers in card use, balance transfers, and premium card ownership, among other key indices….

Categories: Baby Boomers, Blog

The Millennials Plight – Fight or Flight? No one knows.

Posted On July 17, 2012

http://www.newgeography.com/content/002960-are-millennials-screwed-generation Wonderful column on the plight of the Millennials in this time of “new normal.”  Worth the read.  What the author doesn’t mention is that the Millennials were raised to follow agenda and rules.  They have.  And now this.  Bitterness?  You’d better believe it.  How will their bitterness manifest itself…

Categories: Baby Boomers, Generations, Recession Economy

Millennials “Under-banked”

Posted On May 31, 2012

Nearly half of Millennials are “under-banked,” according to a study by Think Finance, and are choosing to use financial convenience products rather than traditional banking services. Under-banked Millennials are spread evenly across income brackets all the way up to those making relatively high salaries (for their age), up to $75K…

Categories: Blog, Downloadable Media, Uncategorized

Millennials Going Cashless

Posted On July 11, 2012

Millennials expect technology to do just about everything for them. They even expect it to take the place of cash in the near future, according to a Visa survey.  80% of Millennials already shop online. Another 63% uses the Internet for financial transactions. 19% use their cell phones for that…

Categories: Blog, Downloadable Media, Product Design

Boomers Saving the Box Office

Posted On August 30, 2012

As the Baby Boomers near their golden years, Hollywood is right there with them. A spate of movies aimed at older demographics and featuring stars in their 50s and 60s reflects the fact that Boomers are proving to be the most reliable movie-going generation. In many ways, Boomers are the…

Categories: Baby Boomers, Blog, Work

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