If content is king, where do Millennials fit in?

Posted On August 1, 2013

Speak to a marketing professional – particularly one in the B-to-B space – and at some point they will tell you that content is king.  What does that have to do with Millennials?  Well, if content is king – then the creation of content is currency.  Millennials, who are typically…

Categories: Uncategorized

Boomers Projected as Big Spenders

Posted On January 10, 2013

Since their emergence as the youth market decades ago, Baby Boomers have expanded the consumer demand of each life stage or demographic they’ve passed through. Always avid consumers, Boomers promise to do the same at the senior stage, according to a recent analysis by McClatchy. While the discussion of Boomer…

Categories: Baby Boomers, Blog, Work

Millennials Prefer Digital to TV Ads

Posted On January 31, 2012

A new study by comScore shows that Millennials are more responsive to ads they view when watching “digital” content than they are to ads they see on TV. The study measured the “lift,” or influence on brand preference, that each ad medium produces. It shows that while Millennials are less…

Categories: Advertising, Blog

Millennials: The Movie

Posted On April 23, 2012

Marketers and advertisers have all the reading material on Millennials they could ever want, in the form of books, surveys, and market research. Now, a new unit of NBCUniversal called Curve Films has produced a film that documents Millennials’ outlook and position in the marketplace. The film, “Y Now,” is…

Categories: Blog, Product Design

Millennial Diversity

Posted On April 26, 2012

Millennials share a few common characteristics but can’t all be lumped together and stereotyped, according to study by the Boston Consulting Group. “The Millennial Consumer: Debunking Stereotypes” is based on a survey of 4,000 Millennials and 1,000 from older generations. The study found a few shared traits, most notably an…

Categories: Downloadable Media

Millennial Buying Trends

Posted On July 18, 2012

We may think of Millennials as impulse buyers looking for instant gratification and the latest “in” thing, but they are turning into careful shoppers who compare prices and hunt for bargains, according to an AdAge analysis of SymphonyIRI surveys. In truth, Millennials have always gravitated to offerings that were free…

Categories: Blog

Millennials and the Evolution of Buying

Posted On July 31, 2012

As we’ve noted, Millennials have deferred or avoided major purchases such as cars and homes and turned away from the traditional retail, recording, video, and television businesses. They hunt for discounts, deals, freebies, and near-free (99¢) pricing. Now several commentators have suggested that technology has altered the generation’s approach to…

Categories: Blog

Millennials and Conventions

Posted On August 2, 2012

Attracting Millennials to professional association membership, meetings, and conventions has been a challenge for trade groups of all types. Now, the Professional Convention Management Association has surveyed about 2000 Millennials to find out exactly what they’re looking for in a convention. The results mostly confirm the conventional wisdom about how…

Categories: Uncategorized

Millennials Transform Car Buying

Posted On August 9, 2012

We’ve noted here that Millennials have a different attitude towards cars than previous generations and they have a different approach to retail and buying, as well. An analysis by MSN Autos explains how Millennials are changing the way we buy and sell cars. Dealers and sales associates should take note…

Categories: Automotive, Blog, Generations

Millennials Getting Their Way

Posted On August 23, 2012

As Millennials enter the work force in large numbers, the perception has been that they are demanding or “entitled” as a group. In spite of the complaints of older generations of managers and executives along these lines, many substantial firms are making adjustments to accommodate the youngest generation in the…

Categories: Workplace

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