As Millennials enter the work force in large numbers, the perception has been that they are demanding or “entitled” as a group. In spite of the complaints of older generations of managers and executives along these lines, many substantial firms are making adjustments to accommodate the youngest generation in the workforce, according to an analysis by the Wall Street Journal this week. Millennials will comprise nearly half the workforce by the end of the decade so many firms are choosing to meet them where they are rather than risk alienating a generation of employees. A few of the case studies… Read More
Categories: WorkplaceBaby Boomers give the most positive online ratings, Gen Xers the most negative ones, and Millennials fall in the middle, according to a Bazaarvoice study of 6 million online opinions. A majority of all generations are now online and all participate in reviewing and rating products on web sites. In fact, 82% of all online reviews and ratings are positive, according to the study. Baby Boomers now make up the largest group of online reviewers at 45%. They are also the most likely to give the highest (5-star) ratings to products. Not surprisingly, Gen Xers tend to be the harshest critics… Read More
Categories: Baby Boomers, BlogMillennials expect technology to do just about everything for them. They even expect it to take the place of cash in the near future, according to a Visa survey. 80% of Millennials already shop online. Another 63% uses the Internet for financial transactions. 19% use their cell phones for that purpose, too. 8 in 10 Millennials now say they expect all shopping and transactions to take place online or through technology. 73% believe that should be possible using a smart phone or other mobile device. According to the survey, only 23% of Millennials’ purchases now involve cash, a figure that… Read More
Categories: Blog, Downloadable Media, Product DesignAppeals to nostalgia are known to be effective with Baby Boomers, particularly in marketing campaigns that evoke memories of the Boomers’ “flower power” youth of the 60s and 70s. Now General Mills has launched a campaign aimed at Boomers that features Cheech and Chong, counterculture heroes, and their “magic” brownies. While Cheech and Chong appear in their familiar roles, it’s the brownies that have changed. Now, appropriate to Boomers’ age, the “magic” ingredient in the brownies is fiber. General Mills is using the famous hippies and their association with “magic” brownies of the past to market Fiber One brand 90-calorie,… Read More
Categories: Advertising, Baby Boomers, GenerationsHave you ever noticed a blinking or dancing ad to the side of the web page you were reading and wondered, “Who clicks on that?” Now we have an answer, at least a generational one. According to a recent JustAsk! survey, older Baby Boomers and Matures are the most likely to click through online ads while Millennials are the least likely. According to the survey, over three quarters of those over age 55 reported clicking through an online ad in the last 6 months. In comparison, just 58% of Millennials age 15-24 report clicking online ads. And the group in… Read More
Categories: Advertising, Baby Boomers, Downloadable MediaMillennials love free stuff. The Napster Generation is accustomed to getting a lot of what it wants for free online. And that attraction to freebies is proving to be boon among Millennials for loyalty and rewards programs that appeal to it. According to an Aimia survey, Millennials are more likely than other generations to take part in customer loyalty programs when there is a giveaway offered. In general, Millennials lag slightly behind other generations in participation in consumer loyalty programs. About 77% of Millennials report participating in some kind of loyalty program, slightly less than older generations. But when a… Read More
Categories: Advertising, Blog, Downloadable MediaMillennials make up the most diverse, and largest, generation in the United States and now the Census and recent studies show that more Millennials are Hispanic or Latino than any other generation and that the majority of Millennial Hispanics were born in the USA. The United States has about 50 million inhabitants that identify as Hispanic or Latino or about 16% of the population. Millennials are proportionately more Hispanic at about 21% meaning there are about 17 million Hispanic Millennials. A recent demographic analysis by MTV says that about 65% of them were born in the United States. In addition,… Read More
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