The more things change…

Posted On May 23, 2013

In June 1997, TIME magazine ran a cover story about Generation X – “Great Expectations of So-Called Slackers” where they attempted to enlighten Boomers and Matures about the benefits of Xers in the workplace and the world in general.  The discussions that piece sparked with clients, colleagues and peers were…

Categories: Generations

Millennials and “Hyperconnectivity”

Posted On March 6, 2012

The Millennials are the connected generation. Statistics show them to be early adopters and avid users and consumers of all kinds of communication technology including texting, social networking, email, blogging, smartphones, etc. Now, the Pew Center is asking how all of that “hyperconnectivity” will affect the generation’s personality. Pew surveyed…

Categories: Downloadable Media

Millennials: The Movie

Posted On April 23, 2012

Marketers and advertisers have all the reading material on Millennials they could ever want, in the form of books, surveys, and market research. Now, a new unit of NBCUniversal called Curve Films has produced a film that documents Millennials’ outlook and position in the marketplace. The film, “Y Now,” is…

Categories: Blog, Product Design

Millennials and the Evolution of Buying

Posted On July 31, 2012

As we’ve noted, Millennials have deferred or avoided major purchases such as cars and homes and turned away from the traditional retail, recording, video, and television businesses. They hunt for discounts, deals, freebies, and near-free (99¢) pricing. Now several commentators have suggested that technology has altered the generation’s approach to…

Categories: Blog

How do the Generations Rate?

Posted On June 26, 2012

Baby Boomers give the most positive online ratings, Gen Xers the most negative ones, and Millennials fall in the middle, according to a Bazaarvoice study of 6 million online opinions. A majority of all generations are now online and all participate in reviewing and rating products on web sites. In fact, 82%…

Categories: Baby Boomers, Blog

The Video Generation

Posted On August 29, 2011

Many in Generation X grew up in households with multiple TVs. They were the first generation to grow up with VCRs, DVDs, cable, and personal computers, as well. So it should come as no surprise that Gen Xers still lead the way when it comes to the consumption of video…

Categories: Downloadable Media

Millennials to Loyalty Programs: Fast, Free and Easy

Posted On October 13, 2011

Millennials love free stuff. The Napster Generation is accustomed to getting a lot of what it wants for free online. And that attraction to freebies is proving to be boon among Millennials for loyalty and rewards programs that appeal to it. According to an Aimia survey, Millennials are more likely…

Categories: Advertising, Blog, Downloadable Media

Millennials the Most Hispanic Generation

Posted On November 8, 2011

Millennials make up the most diverse, and largest, generation in the United States and now the Census and recent studies show that more Millennials are Hispanic or Latino than any other generation and that the majority of Millennial Hispanics were born in the USA. The United States has about 50…

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