If content is king, where do Millennials fit in?

Posted On August 1, 2013

Speak to a marketing professional – particularly one in the B-to-B space – and at some point they will tell you that content is king.  What does that have to do with Millennials?  Well, if content is king – then the creation of content is currency.  Millennials, who are typically…

Categories: Uncategorized

Buying process goes from grass roots to social circles

Posted On June 25, 2013

If Gen X put buying power in the hand of the consumer – relying more on independent research and word of mouth referrals from friends than on company-crafted advertising – then Millennials are putting it in the hands of everyone. That is, not just their family and friends, but their…

Categories: Automotive, Blog

Boomers leaving the workforce, but not backing down as consumers

Posted On May 30, 2013

You have to appreciate the irony of a totally younger generation communication tool being used to explain an older generation.  Check out this info graphic/comic  that attempts to convince advertisers and businesses that their traditional target demographics are not aligned with the actual buying power in the country today. There…

Categories: Baby Boomers, Blog, Product Design

Social Media, Etiquette, and Common Sense

Posted On May 14, 2013

When I was growing up a popular show on PBS had a song that teased “one of these things is not like the others, one of these things just isn’t the same.”  It’s becoming clear that etiquette, common sense and social media just do not belong in the same sentence…

Categories: Baby Boomers, Downloadable Media

Boomers Dining Out, Millennials Dining In

Posted On January 29, 2013

The disparity in wealth between Baby Boomers and Millennials is changing the demographics of restaurant clientele.  In the past, older generations were more apt to cook and eat at home while younger generations preferred the luxury and convenience of eating out. Now the Boomers, a generation that came of age…

Categories: Baby Boomers, Blog

Millennials: Social Marketing for a Cause

Posted On January 3, 2013

Millennials are fond of “causes,” charities, philanthropies, non-profits, etc., and are responsive to cause-based marketing. But fundraisers for actual causes can find it difficult to solicit donations from a generation that has very little money. Thus, it’s hard to translate Millennials’ enthusiasm for global and community aid and movements into…

Categories: Charity, Menu 1

Millennial Employees Want Facebook and Flexibility

Posted On January 10, 2012

Millennials are reshaping the workplace with their numbers and their values. A recent Time analysis of recent studies of the Millennial workforce provides a glimpse of the ways that it will change the way we work. For starters, the world’s workforce will be majority-Millennial in just a few years. As…

Categories: Generations, Workplace

Millennials and “Hyperconnectivity”

Posted On March 6, 2012

The Millennials are the connected generation. Statistics show them to be early adopters and avid users and consumers of all kinds of communication technology including texting, social networking, email, blogging, smartphones, etc. Now, the Pew Center is asking how all of that “hyperconnectivity” will affect the generation’s personality. Pew surveyed…

Categories: Downloadable Media

Millennial Diversity

Posted On April 26, 2012

Millennials share a few common characteristics but can’t all be lumped together and stereotyped, according to study by the Boston Consulting Group. “The Millennial Consumer: Debunking Stereotypes” is based on a survey of 4,000 Millennials and 1,000 from older generations. The study found a few shared traits, most notably an…

Categories: Downloadable Media

How do the Generations Rate?

Posted On June 26, 2012

Baby Boomers give the most positive online ratings, Gen Xers the most negative ones, and Millennials fall in the middle, according to a Bazaarvoice study of 6 million online opinions. A majority of all generations are now online and all participate in reviewing and rating products on web sites. In fact, 82%…

Categories: Baby Boomers, Blog

Categories

Archives

Recent Media

Next Page »