Authenticity Reaches Gen X

Posted On December 6, 2012

A new study by Nielsen shows that Generation X responds to authenticity in advertising above other qualities and approaches. Advertising that is calm, reasonable, and based on real life will appeal to Xers in contrast to more aspirational, extreme, and exaggerated styles that appeal to Millennials. The study found some…

Categories: Advertising, Blog, Women

Stay-at-Home Millennials Make More

Posted On June 28, 2012

Millennials who stay at home make more than those who leave, according to Penn researcher Greg Kaplan’s study. That’s “stay-at-home” as in continue living with mom and dad, an increasingly common phenomenon among all Millennials. The study examined incomes of Millennials who live with their parents and those who don’t…

Categories: Uncategorized

For Gen X Women, 40 Is The New Sweet 16

Posted On August 5, 2011

In previous generations, many women may have preferred to let their 40th birthday pass quietly and without notice, perhaps so as to claim to be 39 indefinitely. Not so with Generation X. Gen X women are celebrating their 40th with sweet 16-style parties, resort vacations, and spa days, announcing that…

Categories: Generation Y / Millennials, Women

No Echo for the Echo Boom

Posted On August 22, 2011

Millennials were first known as the “Echo Boom” because they were an echo of the Baby Boomers. As Boomers reached child-bearing age, their fertility rates (births per woman) were not particularly high, but the sheer size of the Boomer generation ensured that their offspring, the Millennials, would echo the population…

Categories: Baby Boomers, Training Industry, Women

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