Cam Marston leads the way in generational research and insight for audiences large and small and companies big and small. After over twenty years in the field, Cam is considered one of the preeminent authorities on generational preferences in the workplace and marketplace and, most importantly, what each company should do to attract the different generations as clients, customers, and employees.
Entertaining, well researched, and always relevant, Cam Marston’s insight into the generations, their behaviors, and their preferences will teach your audiences what truly matters about each of them and what it means for your team or your business.
This video serves as a highlight reel for all of my different topics plus some humor elements at the end. Longer than any of the others – nearly 18 minutes long – it has lengthy segments of my presentations, not brief clips.
A few excerpts about what the next generation is looking for from leaders in today’s workplace and the reason these needs are unique to our times.
Clips from a recent presentation focusing on selling financial services products across the generations.
Client was a group of franchise owners who are working in and on homes for various purposes – closets, interior and exterior painting, flooring, etc. My focus was on predictions of the Millennial home buyers (I brought data I had gathered for this clients), predictions on how the Boomers will retire (again, with data to support) and how to pitch their services to their next generation of customer.
It’s hard to sit through a humorless presentation. For years I’ve worked to add funny memories and stories to my content as well as tidbits and idiosyncrasies about each generation. Audiences enjoy it and they’re able to remember the content easier when humor is a big part of the presentation. Here are some funny moments from some recent presentations.
The St Gallen Symposium is a prestigious event held annually at the University of St Gallen in the Swiss city of the same name. I was invited to participate in an “Oxford style debate” to oppose this motion: The Leaders of Tomorrow are selfish, shallow, and demanding. My debate partner was a young man from Singapore with two engineering degrees from Stanford and he and I prepared via Skype. My opponents consisted of a columnist and author from London and a director of marketing from a tech company in Bangalore, India. As I was doing my final prep, the debate organizer whispered to me “I need you to stir it up a bit.”
Here’s the result. It was a thrill. In total I was given 8 minutes of speaking time and I was in Switzerland exactly 25 hours. I live for such things.
I was invited by my old friend Nido Qubein to present to the faculty and staff at High Point University and was able to fit in an interview with Nido that was broadcast on UNC TV throughout the state of North Carolina.
Jeff hosts a TV interview style show in Pensacola, Florida that is broadcast on the regional PBS station. Jeff attended one of my presentations and immediately approached me to join him for an interview on his show. His show is broadcast in my home town and I recognized him immediately – pretty cool stuff.