Who Employes Millennials?
Posted On January 19, 2012
The United States military is the top employer of Millennials in the US, according to an innovative survey by Millennial Branding. The survey extracted employment data from 4 million Millennial Facebook profiles. It also found that Wal-Mart employs more Millennials than any other private sector employers.
Rounding out the top 5 are Starbucks, Target, and Best Buy. Not surprisingly, food and retail chains that offer entry-level employment opportunities, suited to Millennials’ life stage, dominate the list.
Apple is the top tech employer, likely due to their large number of retail outlets. Millennials are actually more likely to work for a startup than a Fortune 500 company, according to the study.
The “Travel and Hospitality” industry employs more Millennials than any other and the top Millennial job title is “Server” (2.9%). However, the fifth-most popular title is “Owner.” Their average job tenure is about 2 years.
The results should come with some caveats because they are based on Facebook users only and because only 36% of those include a job title in their profile. Nonetheless, it provides an interesting look at Millennial’s early employment.